TouchpointMX
Take your customer engagement to the next level with a powerful, omni-channel marketing platform. Delight your customers, measure campaign performance, and drive revenue with TouchpointMX. Turn your customers from occasional shoppers into loyal brand advocates, maximising your ROI along the way.
Effective engagement starts with personalised customer communications
Boost revenue, conversion rates, and customer engagement with personalised marketing automation.
Combine the flexibility of tailor-made emails with sophisticated and automated segmentation. Switch from predictable monthly newsletters to sophisticated, dynamic messages that shorten the sales cycle, improve loyalty, and encourage repeat shopping behaviour with TouchpointMX, or take your content into the palms of customers’ hands with SMS.
- Increase engagement with targeted segmentation and message triggering
- Keep your branding consistent at every point of interaction
- Leverage dynamic content fields to engage individual interests
Dynamic survey tools enable feedback collection to identify your customers' needs
From NPS collection to multi-choice questionnaires, surveys built in TouchpointMX can be tailored to meet your specific requirements, allowing you to capture the important feedback needed to improve your business performance and customer experience.
- Create surveys and questionnaires that match your brand requirements
- Deploy surveys though any channel, and include promotions as required
- Leverage skip-logic and question piping to keep content relevant and succinct
"It is refreshing to see such a commitment to information security and privacy reflected within systems, technology and culture at Touchpoint Group."
Simon J
Managing Director
Resilient IT, NZ
"TouchpointMX has been partners with Harvey Norman PhotoCentre since 2008, providing a valuable service and digital solutions to help us achieve our marketing goals."
Alpesh L
Digital Marketing Specialist
Harvey Norman PhotoCentre
"Touchpoint is a HUGE asset to The Midland Group. Assisting us with websites for 3 of our products and providing us with a personalised marketing CMS through TouchpointMX."
Adam B
International Marketing Manager
The Midland Group
Increase basket size and improve retention with loyalty programs
Drive customer loyalty and retention with bespoke loyalty programs designed to improve revenue for your business. Deliver an omni-channel rewards system or simply keep customers up to date with content they care about, and reap the benefits to your ROI.
- Improve purchase frequency with elegant rewards solutions
- Deliver relevant content to improve sales performance
- Interact on a personal level to turn your customers into advocates
Touchpoint Group, trusted by customer centric organisations worldwide
Case Study
Green Cross Health: Streamlining website functionality to retain customers and increase site engagement
Already an avid user of Touchpoint Groups services, Green Cross Health reached out to our services team to help quickly and efficiently drive acquisition and engagement on the Unichem site through an onsite service booking and locations portal, without having to invest significantly in a custom built tool.
Case Study
Paper Plus Group: Driving profitable engagement with email marketing
Find out how TouchpointMX helped Paper Plus improve engagement and drive sales - exceeding KPIs by increasing open rates by 14% and establishing multi-channel revenue-based benchmarks.
Case Study
ANZ: How TouchpointMX Created an Agile Working Environment in a Large Enterprise Organisation
TouchpointMX helps ANZ scale their approach to customer communications in the face of COVID-19, and adapt an agile practice built for the future.
Measure ROI in real time for a complete understanding of performance
Take your campaign analytics to the next level by combining every available data source. Understand how email campaigns impact in-store shopping habits, measure repeat purchase behaviour, and grow your average basket size.
- Powerful email analytics and tracking framework for digital campaigns
- Integrate with POS systems or import data directly with an API
- Automate campaign reporting to focus on the metrics you care about
Leverage the best combination of international experience and local roots
TouchpointMX is hosted right here in New Zealand. For small business and established enterprises alike, we offer plans tailored to suit the size and needs of your businesses, growing with you as those needs change.
- Partner locally and leverage international experience
- Choose from self-service or fully managed support options
- Start with what you need; don’t pay for features you aren’t using
A team of experts, dedicated to your success
While self-service options are available, you can leverage the expertise of our team of project managers, designers, and industry professionals to ensure your campaigns are performing to the highest level. With TouchpointMX, deploying email, surveys, landing pages, remarketing, and loyalty programs is easy - and to make managing your campaigns even easier, the Touchpoint Group team becomes an extension of your own. We’re here to ensure your success - by any metric you’d like to measure.
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