Consumer segmentation has been around since email marketing began. The benefit of grouping consumers into defined segments and targeting your communications and digital marketing has been proven to generate sales, increase engagement, drive ROI and more.
Read moreWe sat down with Miro Sudzum, Wireless Nation’s Marketing Manager, to learn more about the challenges their marketing faces as their business grows. Learn about the improvements they are undertaking to provide a seamless onboarding experience, improved customer engagement and most importantly drive revenue growth through marketing automation.
Read moreWith this exponential growth of digital channels fueled by the COVID-19 pandemic, a responsive and data-driven approach to continuous improvement has become even more important, as TD Bank proves in both the Canadian and US markets.
Read moreTouchpoint Group is ISO 27001 accredited; what does this mean for your business, and what are the benefits of working with an ISO 27001 certified organisation?
Read moreWe’ve released a series of enhancements to TouchpointMX that will improve the way you create, test, and send emails.
Read moreTracking and measuring the issues customers have is critical to understanding how you can improve your customer experience and retain customers, but what about the positive aspects? Here, we're taking a look at the valuable insights hidden in five-star reviews.
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