What is the Customer Experience Journey framework and how does it aid in the discovery of customer issues that lead to business improvement? Find out what we learned using the Walmart eCommerce data using this framework of analysis.
Read moreTracking trends in your eCommerce data is one of the first ways to uncover changes before they netagively impact your business; how can you make this process more efficient? Take advantage of text review feedback to ensure you're getting the most well-rounded, powerful view of your data: Ipiphany can help.
Read moreCompetitor analysis is a structured investigation into the strengths and weaknesses of businesses in your market as a way to understand market positioning, opportunities, and threats that need to be addressed. Read more to discover a major weakness we found in the Walmart eCommerce platform
Read moreNPS collection and analysis remains an important component of the CX toolkit - this overview covers the mechanisms behind NPS, how to take advantage of its strengths, as well as some of the insights you might find when you analyse your data.
Read moreThe regulatory compliance aspect of Open Banking is mandatory and implementation is expensive, so the question for banks becomes focused on coming up with the most effective way to recoup this cost. How can this be achieved? The answer lies in customer feedback.
Read moreAccording to Logic1 81% of New Zealanders own a smartphone. They may not always be able to find your loyalty card in their wallet, but they will always be able to find their phone, which is why so many marketers are moving their loyalty programs onto mobile friendly platforms.
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