Touchpoint Group

Discover How Samsung Advanced Staff Engagement with A Reverse Auction

Since 2014, Touchpoint Group have been working with Samsung to come up with solutions to reduce their staff turnover and gain product advocates. TouchpointMX provides Samsung a dedicated, fully customisable, self-service e-Learning platform.

Retain More Business with A Customer Loyalty Programme

The value and impact of having a customer loyalty programme and the growth impact it can have on your business.

Addressing the challenge of turning your online activity into in-store purchases

Over the past 2 years, the face of retail has drastically changed. Looking forward, we believe retailers should focus on the following 5 actions to build more resilience in their customer experience and to emerge even stronger in the recovery.

MetroEXP & Ford’s Black Clash SMS Promotion with Touchpoint Group

Every year for the past four years ex and current Black Caps and All Blacks come together to compete in the T20 Black Clash. Discover how MetroEXP and Ford NZ used TouchpointMX to run their SMS promotion

Combine your data sources to get the best chance of reducing churn.

Customer retention is a critical part of your growth strategy & you want to have a better understanding of why customers churn But there is so much data to go through it can take an eternity to get to the answers you are after. Learn how you can combine and analyse all your customer feedback data sources to get the best understanding of churn in munitures with Ipiphany by Touchpoint Group .

What Is Sampling Bias And How Do You Avoid It?

It's a well-known fact that sampling bias occurs in research, and this can happen even to researchers with years of experience. Therefore, it is important to understand what it is, and how it is introduced into your data, in order to prevent it. In this blog post, we will help you to understand what sampling bias is and how to avoid it in your own customer data.