This week, we were able to use our AI Analysis tool, Ipiphany, to measure the impact of COVID-19 on the New Zealand events industry and gather valuable insights that the Government is using to assess additional income support.
Without a clear, data-driven analysis of market positioning, it’s nearly impossible to make accurate predictions about how changes will impact ratings or position in the market. Here, we investigate how Competitor Analysis can give you a strategic advantage.
Read moreAnalysing your position in the market against competitors is a critical component for strategic decision making for your business. By understanding where your app sits against a range of competitors, you'll get a better understanding of what changes will make the greatest impact.
Read moreIn a heavily regulated industry where USP is hard to differentiate between banks, leveraging customer feedback is essential to understanding customer perception and pain points. We've reviewed the performance of four leading Australian banks to draw insights from their app reviews.
Read moreIt was the reset button that we didn’t realise we needed. As a team, we took this opportunity to ask ourselves; how well did we handle the change? What did we miss about the office? How can we apply what we’ve learned now that we’re back?
Read moreA few months ago, we sent out a survey to ask what your favourite marketing automation tools were, along with your favourite features. Here are the results, and a look at why staying in touch with your customers is more important than ever.
Read moreThe FTSE 100 plunged nearly 11% on March 12th - the worst fall since Black Monday in October 1987. The turmoil came as a result of President Trump’s decision to implement a travel ban for most of Europe to the States
Read more