Wells Fargo Released a major update to their Banking App UI on the 17th of February. The release was widely condemned by users and public review data analysis uncovers the dramatic effect it has had on user experience and engagement ranking...
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Since 2014, Touchpoint Group have been working with Samsung to come up with solutions to reduce their staff turnover and gain product advocates. TouchpointMX provides Samsung a dedicated, fully customisable, self-service e-Learning platform.Read more
The value and impact of having a customer loyalty programme and the growth impact it can have on your business.Read more
Over the past 2 years, the face of retail has drastically changed. Looking forward, we believe retailers should focus on the following 5 actions to build more resilience in their customer experience and to emerge even stronger in the recovery.Read more
Every year for the past four years ex and current Black Caps and All Blacks come together to compete in the T20 Black Clash. Discover how MetroEXP and Ford NZ used TouchpointMX to run their SMS promotionRead more
Customer retention is a critical part of your growth strategy & you want to have a better understanding of why customers churn But there is so much data to go through it can take an eternity to get to the answers you are after. Learn how you can combine and analyse all your customer feedback data sources to get the best understanding of churn in munitures with Ipiphany by Touchpoint Group .Read more
It's a well-known fact that sampling bias occurs in research, and this can happen even to researchers with years of experience. Therefore, it is important to understand what it is, and how it is introduced into your data, in order to prevent it. In this blog post, we will help you to understand what sampling bias is and how to avoid it in your own customer data.Read more
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