According to Logic1 81% of New Zealanders own a smartphone. They may not always be able to find your loyalty card in their wallet, but they will always be able to find their phone, which is why so many marketers are moving their loyalty programs onto mobile friendly platforms.
Read moreSmartphone penetration across New Zealand currently sits at around 81% and is growing. Yet mobile phone penetration sits at 135% which means 54% of people have limited ability to interact with your brand via mobile social channels, or access your services via an app. And it also means that 100% of people can receive SMS messages.
Read moreSocial media has been around for a while now, and no doubt it has a part to play in brand awareness and lead generation. However most marketers still struggle to define what ROI (if any) social platforms deliver. In the meantime, an email database or loyalty program is still the most effective tool at their disposal.
Read moreWhat is Dark Data? How do you extract the value hidden in data your organisation collects but doesn't use? We've investigated three common sources of dark data to help you understand what you might expect to find hidden in each one.
Read moreWhat is deceased suppression? Why is a Deaths Index important to marketing? Here's what you need to know about maintaining the integrity of your marketing database.
Read moreWe've analysed public reviews of leading UK banks to uncover how they meet their customers' needs, and the results may surprise you! Open Banking plays a major role in customer happiness for both Tier 1 banks and disruptors.
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