Market research agencies are uniquely poised to take advantage of advances in NLP and AI text analytics; In this case study, we explore how Touchpoint Group Client augmented their standard practices using our AI text analytics tool, Ipiphany.
“When our NPS suddenly declines, how can a product owner get immediate actionable insight about what to fix, and the potential impact on the NPS score, without having to read hundreds or even thousands of customer verbatim themselves?”
How Touchpoint Group's AI Analyst, Ipiphany™, can be used to guide improvements for the largest retail enterprise in the world - Walmart - to benchmark against competitors as well as detect and solve issues causing customer churn.
Touchpoint Group used its digital marketing platform, TouchpointMX, to systemise the reporting of email campaigns and measure the ROI of email campaigns in terms of sales in our client's physical retail locations.
When a large Tier 1 Bank’s NPS suddenly declines, how does the product owner get immediate actionable insights and clarity around the issues and their potential impact?
Touchpoint Group has delivered hundreds of CRM and loyalty solutions with varying levels of complexity and functionality. These case studies briefly demonstrate the flexibility and adaptability of ‘TouchpointMX Loyalty’, in different industries and channels.