Business performance and priorities change when customer expectations do
Drive revenue through acquisition and growth with marketing automation. Improve engagement and ease resource constraints with an interactive VoC experience management tool. Analyse insights, detect operational performance challenges and mitigate risk with comprehensive AI feedback analytics. All made possible in one single place with Touchpoint Group
Acquisition & Growth
Capture new customers and drive growth at scale. Grow your database, run dynamic campaigns, and decrease time to conversion. Start your relationship with your customer off on the right foot and measure the results.
Engagement & Experience
Customer focused improvements drive business success. Inspire, educate, engage, and grow your audience with powerful CX tools. Address Voice of Customer (VoC) concerns with case management and create opportunities for customers to engage organically with your brand.
AI Analytics & Performance
Analyse unstructured customer feedback data to understand changes in business performance, identify operational issues, and detect new revenue generating avenues. Use sentiment and competitior analysis to monitor public reviews. Uncover the root cause of customer issues using data you're already collecting.
Advocacy & Loyalty
Turn customers into advocates with loyalty and rewards programs that drive repeat engagement. Drive retention with sales and incentive programs, and give your customers a personalised experience that resonates with their needs and drives revenue for your business.
Touchpoint Group, trusted by customer centric organisations world-wide.
Why Touchpoint Group
A single place designed specifically to collect, manage, execute and analyse all your digital customer engagement and experience interactions. Gone are the days of using multiple platform providers.
"If you need to analyse, organise and understand key themes from unstructured customer comments, as well as the degree of impact they have on key metrics you are surveying on, then this is the tool you need."
Digital Business Banking Director
Barclays Bank, UK
"It is refreshing to see such a commitment to information security and privacy reflected within systems, technology and culture at Touchpoint Group."
Resilient IT, NZ
"TouchpointMX has been partners with Harvey Norman PhotoCentre since 2008, providing a valuable service and digital solutions to help us achieve our marketing goals."
Digital Marketing Specialist
Harvey Norman PhotoCentre
"Ipiphany enabled us to read tens of thousands of lines of unstructured text from our third party delivery company quickly and efficiently. Providing us with an overview of areas we can improve our customer experience and B2B relationship."
Head of Marketing
"Touchpoint Group is a HUGE asset to The Midland Group. Assisting us with websites for 3 of our products and providing us with a personalised marketing CMS through TouchpointMX."
International Marketing Manager
The Midland Group
"The Touchpoint team transformed the business. We had an NPS that went from +20 to +40 within three months. It was unbelievable."
"The [Touchpoint] team were so helpful and professional, offering suggestions, guidance and technical support the entire journey. They were responsive and highly organised, delivering the project on time and to budget. We couldn’t recommend them more highly!"
Digital Marketing Lead
Green Cross Health
Managed Services & Consultancy
Customer experience management (CEM) you can trust. Design, implement and optimise your CEM program using experts who know the platform best. Drive real change within your business by onboarding our Insight and consultancy specialists.
We take the responsibility of managing data seriously and are proud to exceed the industry standard when it comes to protecting ours, yours, and your customers’ data. Let us take care of your database management and security needs.
Latest NewsView all
In this post, we explore the need for trends analyses using Admiral Insurance public review data. We will identify ways to leverage this type of analysis to drive operational performance outcomes.Read article
Consumer segmentation has been around since email marketing began. The benefit of grouping consumers into defined segments and targeting your communications and digital marketing has been proven to generate sales, increase engagement, drive ROI and more.Read article