Acquisition & Growth

How Australian Banks Can Ride the Wave of Open Banking

The regulatory compliance aspect of Open Banking is mandatory and implementation is expensive, so the question for banks becomes focused on coming up with the most effective way to recoup this cost. How can this be achieved? The answer lies in customer feedback.

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Why SMS Isn't Sexy, But It Is Effective.

Smartphone penetration across New Zealand currently sits at around 81% and is growing. Yet mobile phone penetration sits at 135% which means 54% of people have limited ability to interact with your brand via mobile social channels, or access your services via an app. And it also means that 100% of people can receive SMS messages.

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