Touchpoint Group

What Is Sampling Bias And How Do You Avoid It?

It's a well-known fact that sampling bias occurs in research, and this can happen even to researchers with years of experience. Therefore, it is important to understand what it is, and how it is introduced into your data, in order to prevent it. In this blog post, we will help you to understand what sampling bias is and how to avoid it in your own customer data.

5 Examples of how improvements in your CX process can drive profit

Companies are asking themselves “What do my customers want?” more frequently than ever before. And so they should. It is more important than ever to truly understand the needs of your customers and how their experiences influence their purchasing habits.

Five Benefits to Retaining Your Employees

We understand that people leave their roles for all sorts of reasons so we've outlined five important benefits for retaining valued employees.

The Top 12 Questions You Should Be Asking In Your Customer Surveys & Why

Know what it is your customers might be struggling with and how you can improve with our top 12 survey questions and why they are important.

FANZ: Leveraging TouchpointMX To Drive Customer Engagement Online

We spoke with Owen Hallmark, Digital Marketing Specialist, from FANZ (Funds Administration New Zealand) to find out more about their need for a stronger digital presence. Learn about the improvements they are undertaking to provide targeted marketing campaigns, improving their customer engagement and most importantly drive revenue growth through marketing automation.

How Effective Customer Feedback Analysis Provides a Competitive Advantage

As long as there are customers, there will be feedback, but collecting and analysing this feedback can be an insurmountable challenge without the right tools.