Drive conversion with powerful customisation and segmentation
EMAIL MARKETING
Combine the flexibility of tailored emails made to suit your brand and campaign requirements along with the power of sophisticated, automated segmentation. Switch from predictable monthly newsletters to sophisticated, dynamic messages that shorten the sales cycle, improve loyalty, and encourage repeat shopping behaviour.
- Create emails designed to convert again and again
- Perfect your strategy with Analytics and Performance insights
- Automate communications with triggered messaging workflows
- Improve conversion rates with dynamic content tailored to your customers
- Engage our team of experts to manage, create, and deploy campaigns
Touchpoint Group, trusted by customer centric organisations world-wide.
Omnichannel marketing with a powerful engine
Use dynamic content and segmentation rules to deliver relevant content to your customer’s inboxes. Ensure that each email is tailored to the receiver without compromising your own workflow, and measure the effectiveness of each message with powerful analytics and performance monitoring tools.
Create campaigns that convert with expert guidance
Leverage our team of experts to get the best value from your email campaigns. With over 20 years of experience, we can bring your digital strategy to life. Our team can become an extension of yours, executing powerful campaigns to your specifications or simply providing a bit of extra assistance as required; the choice is yours.
Case Study
Driving profitable engagement with email marketing: Paper Plus Group
Find out how TouchpointMX helped Paper Plus improve engagement and drive sales - exceeding KPIs by increasing open rates by 14% and establishing multi-channel revenue-based benchmarks.
See More of Our Solutions
Online Promotions
Create multi-channel promotions that drive acquisition and generate interest in your brand, or design competitions to drive engagement within your existing audience. Engage current or future customers with campaigns that stand out.
Find out more
Mobile & SMS Push Notifications
Give your customers the chance to find out more about your offer, product or service by utilising SMS push messages. Craft dynamic auto-replies and supply text or web links to content that has too much detail to feature in your mainstream media with TXT4Info or TXT2Win campaigns.
Find out more
Landing Pages
Design custom landing pages, websites, and microsites for one off or long-term campaigns. Edit, manage and expand your online reach using an intuitive CMS.
Create powerful pages that work harder for your business, support your campaigns, and drive customer interaction. Store customer database details securely in one place and use them to inform follow-up email or mobile campaigns at a later date.
Find out more"If you need to analyse, organise and understand key themes from unstructured customer comments, as well as the degree of impact they have on key metrics you are surveying on, then this is the tool you need."
Adrian S
Digital Business Banking Director
Barclays Bank, UK
"It is refreshing to see such a commitment to information security and privacy reflected within systems, technology and culture at Touchpoint Group."
Simon J
Managing Director
Resilient IT, NZ
"TouchpointMX has been partners with Harvey Norman PhotoCentre since 2008, providing a valuable service and digital solutions to help us achieve our marketing goals."
Alpesh L
Digital Marketing Specialist
Harvey Norman PhotoCentre
"Ipiphany enabled us to read tens of thousands of lines of unstructured text from our third party delivery company quickly and efficiently. Providing us with an overview of areas we can improve our customer experience and B2B relationship."
Megan B
Head of Marketing
Tortilla, UK
"Touchpoint Group is a HUGE asset to The Midland Group. Assisting us with websites for 3 of our products and providing us with a personalised marketing CMS through TouchpointMX."
Adam B
International Marketing Manager
The Midland Group
"The Touchpoint team transformed the business. We had an NPS that went from +20 to +40 within three months. It was unbelievable."
Simon P
Insights
Westpac, Australia
"The Touchpoint team were so helpful and professional, offering suggestions, guidance and technical support the entire journey. They were responsive and highly organised, delivering the project on time and to budget. We couldn’t recommend them more highly!"
Sarah C
Digital Marketing Lead
Green Cross Health
Contact Us
Email marketing is one of the most cost-effective ways to reach your customers, drive revenue, and improve engagement. Are you ready to get started driving truly powerful results?