Understanding that your app has a problem is one thing, but uncovering the impact of the issue, identifying what customers it affects and devising a solution for the problem is much more difficult. Discover how Ipiphany identifies business problems with enough detail to provide solutions.
Read moreBy analysing public app reviews under the SURF Pillars, you’ll gain greater insight into how your customers feel about the parts of the app that are most important to them, and understand how to apply that insight to targeted improvements that make a difference in customer retention and RoI
Read moreWithout a clear, data-driven analysis of market positioning, it’s nearly impossible to make accurate predictions about how changes will impact ratings or position in the market. Here, we investigate how Competitor Analysis can give you a strategic advantage.
Read moreAnalysing your position in the market against competitors is a critical component for strategic decision making for your business. By understanding where your app sits against a range of competitors, you'll get a better understanding of what changes will make the greatest impact.
Read moreIn a heavily regulated industry where USP is hard to differentiate between banks, leveraging customer feedback is essential to understanding customer perception and pain points. We've reviewed the performance of four leading Australian banks to draw insights from their app reviews.
Read moreFrank Van der Velden, CEO of Touchpoint Group, has been a fixture in our London office for the past four weeks, so we sat down to ask him some questions about his most recent accomplishments there, and the future prospect for Touchpoint Ipiphany in the London market.
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