Analysing your position in the market against competitors is a critical component for strategic decision making for your business. By understanding where your app sits against a range of competitors, you'll get a better understanding of what changes will make the greatest impact.
By analysing publicly available app reviews in conjunction with your own VoC and contact centre operational data, you’ll be uniquely positioned to identify issues in your own organisation, giving you the tools you need to solve problems your customers experience and use your budget wisely.Read more
Gain Unparalleled Granular Detail on Mobile App Performance With Ipiphany And Create Truly Actionable Insights
Understanding that your app has a problem is one thing, but uncovering the impact of the issue, identifying what customers it affects and devising a solution for the problem is much more difficult. Discover how Ipiphany identifies business problems with enough detail to provide solutions.Read more
By analysing public app reviews under the SURF Pillars, you’ll gain greater insight into how your customers feel about the parts of the app that are most important to them, and understand how to apply that insight to targeted improvements that make a difference in customer retention and RoIRead more
Without a clear, data-driven analysis of market positioning, it’s nearly impossible to make accurate predictions about how changes will impact ratings or position in the market. Here, we investigate how Competitor Analysis can give you a strategic advantage.Read more
In a heavily regulated industry where USP is hard to differentiate between banks, leveraging customer feedback is essential to understanding customer perception and pain points. We've reviewed the performance of four leading Australian banks to draw insights from their app reviews.Read more
Frank Van der Velden, CEO of Touchpoint Group, has been a fixture in our London office for the past four weeks, so we sat down to ask him some questions about his most recent accomplishments there, and the future prospect for Touchpoint Ipiphany in the London market.Read more