How to get Social Media and Your Marketing Database Working Together

Social media has been around for a while now, and no doubt it has a part to play in brand awareness and lead generation. However most marketers still struggle to define what ROI (if any) social platforms deliver. In the meantime, an email database or loyalty program is still the most effective tool at their disposal.

Read more

Coffee and a Catch-Up With Our CEO

Frank Van der Velden, CEO of Touchpoint Group, has been a fixture in our London office for the past four weeks, so we sat down to ask him some questions about his most recent accomplishments there, and the future prospect for Touchpoint Ipiphany in the London market.

Read more

Embracing Change in a Digital Age

Before switching to Ipiphany, Uber Australia's analysts took about 3 weeks to analyse 10k rows of customer data - often with results they weren't confident in. Ipiphany processed 17k rows of data and had these same analysts gaining a top level view of their data in under 10 minutes. Our founder discusses the importance of embracing change in the digital age.

Read more