Market and Business Perfomance Review
- an economic analysis and impact report


Understand the effects of COVID-19 or other major economic events on your business, competitors, and sector.

  • Analyse the impact market changes have had over time
  • Uncover issues to help determine the best course of action
  • Highlight areas of potential risk
  • Define new opportunities and market strengths
  • Improve retention, revenue and go-to-market intitives

Touchpoint Group, trusted by customer centric organisations worldwide

Turn to customer feedback to help understand the true impact of COVID-19 on your business

Touchpoint helps businesses analyse hard-to-quantify text feedback and measures the impact these responses are having on your operations. It is important to review all your communication channels and digital data so you can react, reassure and redirect your company's focus.

Our AI text analytics platform specialises in analysing structured & unstructured text feedback data (e.g open-ended questions) that is collected by digital channels such as surveys, complaints, third party reviews, webforms, VoC and more.

analyse the impact of covid-19 on your business
analyse thousands of comments in minutes with ipiphany

Measured results you can trust. Reinforce business strategy & manage conduct risk

This solution is designed to reinforce future business direction and strategy, mitigate risk (highlight SWOT of the business and market), avoid costly mistakes by ensuring you're focusing on the right issues, highlight areas of potential growth and identify regulatory risk.

But it’s not all about business solutions, understanding the above ensures greater customer engagement and experience and reduces customer churn.

A foundational report for this project and a solution for the next

The economic impact analysis and reporting solution is designed to help you manage and develop a robust action plan from ongoing analyses of your customer experience feedback. It is ideal for businesses with a customer facing product, service or operation - specifically targeted towards call center operations, annual renewal products, eCommerce customer journeys and more.

Book a 20 minute consultation

understand root cause of customer issues
covid-19 impact case study
Case Study

Events industry analysis & government support report in wake of Covid-19

Using our AI Analyst, Ipiphany, we are able to measure the impact of COVID-19 on the New Zealand events industry and gather valuable insights that the Government is using to assess additional income support for those affected.

See More of Our Solutions

VoC Feedback Analysis (for Insurance)

Detect and prevent issues that impact customer claims and business performance by streamlining operational inefficiencies and identifying opportunities to reduce churn. Investigate and understand issues that cause bottlenecks and decrease department performance using a customisable reporting framework that shares critical detail with relevant stakeholders in near-real-time.

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Customer Retention Analysis 

Analyse and draw out issues experienced by customers within your Customer Experience (CX) feedback to understand the root cause of churn. Improve retention by prioritising improvements based on solutions that will have the biggest impact for your business and its stakeholders.

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Market Research Analysis

Gather deeper insights into customer behaviour and experiences by changing the way you ask questions. Automate data analysis and spend less time on manual keyword coding by utilising the power of Natural Language Processing (NLP) to connect cause to effect with granular detail.

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Get In Touch

To learn more or book a 20 minute consultation to find out how we can help drive operational efficiencies in your business, fill out your details in our contact form.