Market and Business Perfomance Review
- an economic analysis and impact report
Understand the effects of COVID-19 or other major economic events on your business, competitors, and sector.
- Analyse the impact market changes have had over time
- Uncover issues to help determine the best course of action
- Highlight areas of potential risk
- Define new opportunities and market strengths
- Improve retention, revenue and go-to-market intitives
Touchpoint Group, trusted by customer centric organisations worldwide
Turn to customer feedback to help understand the true impact of COVID-19 on your business
Touchpoint helps businesses analyse hard-to-quantify text feedback and measures the impact these responses are having on your operations. It is important to review all your communication channels and digital data so you can react, reassure and redirect your company's focus.
Our AI text analytics platform specialises in analysing structured & unstructured text feedback data (e.g open-ended questions) that is collected by digital channels such as surveys, complaints, third party reviews, webforms, VoC and more.
Measured results you can trust. Reinforce business strategy & manage conduct risk
This solution is designed to reinforce future business direction and strategy, mitigate risk (highlight SWOT of the business and market), avoid costly mistakes by ensuring you're focusing on the right issues, highlight areas of potential growth and identify regulatory risk.
But it’s not all about business solutions, understanding the above ensures greater customer engagement and experience and reduces customer churn.
A foundational report for this project and a solution for the next
The economic impact analysis and reporting solution is designed to help you manage and develop a robust action plan from ongoing analyses of your customer experience feedback. It is ideal for businesses with a customer facing product, service or operation - specifically targeted towards call center operations, annual renewal products, eCommerce customer journeys and more.
Events industry analysis & government support report in wake of Covid-19
Using our AI Analyst, Ipiphany, we are able to measure the impact of COVID-19 on the New Zealand events industry and gather valuable insights that the Government is using to assess additional income support for those affected.
See More of Our Solutions
VoC Feedback Analysis (for Insurance)
Detect and prevent issues that impact customer claims and business performance by streamlining operational inefficiencies and identifying opportunities to reduce churn. Investigate and understand issues that cause bottlenecks and decrease department performance using a customisable reporting framework that shares critical detail with relevant stakeholders in near-real-time.Find out more
Customer Retention Analysis
Analyse and draw out issues experienced by customers within your Customer Experience (CX) feedback to understand the root cause of churn. Improve retention by prioritising improvements based on solutions that will have the biggest impact for your business and its stakeholders.Find out more
Market Research Analysis
Gather deeper insights into customer behaviour and experiences by changing the way you ask questions. Automate data analysis and spend less time on manual keyword coding by utilising the power of Natural Language Processing (NLP) to connect cause to effect with granular detail.Find out more
"If you need to analyse, organise and understand key themes from unstructured customer comments, as well as the degree of impact they have on key metrics you are surveying on, then this is the tool you need."
Digital Business Banking Director
Barclays Bank, UK
"It is refreshing to see such a commitment to information security and privacy reflected within systems, technology and culture at Touchpoint Group."
Resilient IT, NZ
"TouchpointMX has been partners with Harvey Norman PhotoCentre since 2008, providing a valuable service and digital solutions to help us achieve our marketing goals."
Digital Marketing Specialist
Harvey Norman PhotoCentre
"Ipiphany enabled us to read tens of thousands of lines of unstructured text from our third party delivery company quickly and efficiently. Providing us with an overview of areas we can improve our customer experience and B2B relationship."
Head of Marketing
"Touchpoint Group is a HUGE asset to The Midland Group. Assisting us with websites for 3 of our products and providing us with a personalised marketing CMS through TouchpointMX."
International Marketing Manager
The Midland Group
"The Touchpoint team were so helpful and professional, offering suggestions, guidance and technical support the entire journey. They were responsive and highly organised, delivering the project on time and to budget. We couldn’t recommend them more highly!"
Digital Marketing Lead
Green Cross Health
Get In Touch
To learn more or book a 20 minute consultation to find out how we can help drive operational efficiencies in your business, fill out your details in our contact form.