VoC feedback analysis designed specifically
for the Insurance industry
VOICE OF THE CUSTOMER
FEEDBACK ANALYSIS
Detect and prevent issues that impact customer claims and business performance by streamlining operational inefficiencies and identifying opportunities to reduce churn.
- Investigate and understand issues that cause bottlenecks
- Highlight areas contributing to poor department performance
- Develop a long-term customisable reporting framework that shares critical detail with relevant stakeholders in near-real-time.
- Improve retention, reduce overheads and mitigate potential operational risk
Touchpoint Group, trusted by customer centric organisations worldwide
Report on key pain points to highlight areas of improvement
By analysing feedback data that is already being gathered by call-centre and operations teams with a robust reporting framework customised to your organisation, stakeholders will be able to see critical information quickly so improvements can be made to resolve key customer issues.
This review reveals issues contributing to customer churn, provides insights into operational bottlenecks in customer support systems, and defines pain points with a granular focus that enables your organisation to mitigate risk.
Identify issues in high-touch areas like Claims, and see how they’re related to all stages of the customer journey
High-touch areas like insurance claims and renewals create high-risk interaction points where customers are more likely to have a negative experience and risk churning. These issues are rarely localised to one specific aspect of a customer journey. Our service allows you to uncover the relationships between aspects of the customer journey, understand how pain points are interconnected, and uncover bottlenecks within your processes that lead to greater customer satisfaction, and by extension retention.
A solution for this project and a foundation for the next
The VoC Feedback analysis service is designed to help you achieve maximum potential in driving measurable business performance improvements from your customer feedback. The analysis framework and reporting system can be trained to suit your business needs.
Case Study
How VoC Feedback Analyses Can Help Detect and Prevent Customer Churn for Insurance Providers
In this case study, we apply an Insurance Customer Life Cycle Analysis to publicly available review data to help Hastings Insurance gain greater insight into potential performance improvements.
See More of Our Solutions
Business Recovery Review
Understand the effects of COVID-19 or other major economic events on your business, competitors, and sector. Analyse the impact over time, and uncover issues in granular detail to help determine the best course of action to guide your business through recovery.
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NPS & CSAT Analysis
Analyse text feedback from customer satisfaction surveys such as NPS and CSAT to get a true understanding of your customers’ experience with your product or service. Quantify the results through ongoing trend analysis to understand the reasons driving customer satisfaction, experience and ratings. Use AI technology to determine root cause, and deliver key actions and solutions through a customised reporting framework specific to your business and industry.
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Customer Retention Analysis
Analyse and draw out issues experienced by customers within your Customer Experience (CX) feedback to understand the root cause of churn. Improve retention by prioritising improvements based on solutions that will have the biggest impact for your business and its stakeholders.
Find out more"If you need to analyse, organise and understand key themes from unstructured customer comments, as well as the degree of impact they have on key metrics you are surveying on, then this is the tool you need."
Adrian S
Digital Business Banking Director
Barclays Bank, UK
"It is refreshing to see such a commitment to information security and privacy reflected within systems, technology and culture at Touchpoint Group."
Simon J
Managing Director
Resilient IT, NZ
"TouchpointMX has been partners with Harvey Norman PhotoCentre since 2008, providing a valuable service and digital solutions to help us achieve our marketing goals."
Alpesh L
Digital Marketing Specialist
Harvey Norman PhotoCentre
"Ipiphany enabled us to read tens of thousands of lines of unstructured text from our third party delivery company quickly and efficiently. Providing us with an overview of areas we can improve our customer experience and B2B relationship."
Megan B
Head of Marketing
Tortilla, UK
"Touchpoint Group is a HUGE asset to The Midland Group. Assisting us with websites for 3 of our products and providing us with a personalised marketing CMS through TouchpointMX."
Adam B
International Marketing Manager
The Midland Group
"The Touchpoint team were so helpful and professional, offering suggestions, guidance and technical support the entire journey. They were responsive and highly organised, delivering the project on time and to budget. We couldn’t recommend them more highly!"
Sarah C
Digital Marketing Lead
Green Cross Health
Get In Touch
To learn more or book a 20 minute consultation to find out how we can help drive operational efficiencies in your business, fill out your details in our contact form.