Automated coding and reporting for market research agencies
Discover how AI powered comment coding and analytics can revolutionise the way you execute and analyse surveys.
Gather deeper insights into customer behaviour and experiences by changing the way you ask questions. Automate data analysis and spend less time on manual keyword coding by utilising the power of Natural Language Processing (NLP) to connect cause to effect with granular detail.
Used by leading customer centric organisations
Deliver results that build client confidence and generate more powerful results
Ipiphany is a service led platform. We integrate, optimise and work alongside market research agencies and insight teams to help deliver greater results. Our platform is designed to delve deeper into survey responses to draw out common themes, areas of opportunities and insights that are not possible (or time/resource heavy) to manually analyse. In just minutes, Ipiphany can read thousands of lines of open-ended feedback text and automatically code and segment topics by categories and impact.
Spend more time extracting valuable insights and less time connecting the dots
Save valuable time otherwise spent manually coding responses, and reap the rewards of consistent, thorough results. Analysing unstructured feedback not only helps reduce the amount of questions needed in a survey but opens the possibility of gathering a wider breadth of issues and experiences within responses not possible to determine using structured questions. Understand what truly drives respondent’s behaviour and opinions. Build client confidence by offering greater insights with actionable outcomes and solutions driven by respondent feedback.
Retain current clients and offer greater value to new ones
Ipiphany is a value-add tool for all research agencies. Through a range of solutions, Ipiphany can work with old data to draw out new insights, benchmark businesses against industry leaders, compare external research results with internal CX feedback to gain a broader picture of business performance, and most importantly track ongoing trends and pain point resolution over time.
Ipiphany comes as a 12month subscription service which allows multiple users and unlimited record uploads, meaning you are able to analyse data for all your clients new and old.
How automated coding delivers fast, powerful results for Market Resarch Agencies
Market research agencies are uniquely positioned to take advantage of advances in NLP and text analytics; in this case study, we explore how a Touchpoint Group Client augmented their standard practices using our AI text analytics tool, Ipiphany.
Let us know what type of data you'd like to analyse and we'll provide more information on how Ipiphany can provide an efficient way for your team to discover and report insights at scale.