Why It's Important To Benchmark Your App Against Competitors

Analysing your position in the market against competitors is a critical component for strategic decision making for your business. By understanding where your app sits against a range of competitors, you'll get a better understanding of what changes will make the greatest impact.

Embracing Change in a Digital Age

Before switching to Ipiphany, Uber Australia's analysts took about 3 weeks to analyse 10k rows of customer data - often with results they weren't confident in. Ipiphany processed 17k rows of data and had these same analysts gaining a top level view of their data in under 10 minutes. Our founder discusses the importance of embracing change in the digital age.

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