Measure ROI from online campaigns
to in-store sales
REAL TIME SALES
& MARKETING ROI REPORTING
Measure and report on the true return on investment of your digital marketing campaigns against offline transactional sales across retail locations.
- Gain clarity over in-store conversions driven by digital campaigns
- Understand which messages and customer segments convert at the highest rates
- Report campaign performance across digital and physical channels without manual data entry
Touchpoint Group, trusted by customer centric organisations worldwide
Prove and improve return on investment for email and SMS campaigns
- Systemise the reporting of digital campaigns and capture in-store conversions
- Track email and SMS conversion to get an accurate attribution for understanding ROI
- Find the root cause behind poor user engagement
"If you need to analyse, organise and understand key themes from unstructured customer comments, as well as the degree of impact they have on key metrics you are surveying on, then this is the tool you need."
Adrian S
Digital Business Banking Director
Barclays Bank, UK
"It is refreshing to see such a commitment to information security and privacy reflected within systems, technology and culture at Touchpoint Group."
Simon J
Managing Director
Resilient IT, NZ
"TouchpointMX has been partners with Harvey Norman PhotoCentre since 2008, providing a valuable service and digital solutions to help us achieve our marketing goals."
Alpesh L
Digital Marketing Specialist
Harvey Norman PhotoCentre
"Ipiphany enabled us to read tens of thousands of lines of unstructured text from our third party delivery company quickly and efficiently. Providing us with an overview of areas we can improve our customer experience and B2B relationship."
Megan B
Head of Marketing
Tortilla, UK
"Touchpoint Group is a HUGE asset to The Midland Group. Assisting us with websites for 3 of our products and providing us with a personalised marketing CMS through TouchpointMX."
Adam B
International Marketing Manager
The Midland Group
"The Touchpoint team were so helpful and professional, offering suggestions, guidance and technical support the entire journey. They were responsive and highly organised, delivering the project on time and to budget. We couldn’t recommend them more highly!"
Sarah C
Digital Marketing Lead
Green Cross Health
Identify and leverage high-converting customer segments to drive sales
- Drive sales and engagement with actionable, specific improvements
- Measure the effectiveness of messaging and offers in real time
- Isolate and target high-performing customer segments for higher ROI
Report in real-time on metrics that matter for critical decisions
- Link your POS data to digital campaigns to get comprehensive reporting
- Develop a robust data-driven action plan to drive conversion
- Leverage an automatic data feed tailored to your metrics and desired attribution windows
Case Study
Driving profitable engagement with email marketing
Find out how TouchpointMX helped Paper Plus improve engagement and drive sales - exceeding KPIs by increasing open rates by 14% and establishing multi-channel revenue-based benchmarks.
See More of Our Solutions
Email Marketing
Gather deeper insights into customer behaviour and experiences by changing the way you ask questions. Automate data analysis and spend less time on manual keyword coding by utilising the power of Natural Language Processing (NLP) to connect cause to effect with granular detail. A solution designed to add value to your already existing market research analytics - ideal for both in house and specialised market research firms.
Find out more
Surveys & Questionnaires
Analyse and draw out issues experienced by customers within your Customer Experience (CX) feedback to understand the root cause of churn. Improve retention by prioritising improvements based on solutions that will have the biggest impact for your business and its stakeholders.
Find out more
Mobile & SMS Push Notifications
Understand the effects of COVID-19 or other major economic events on your business, competitors, and sector. Analyse the impact over time, and uncover issues in granular detail to help determine the best course of action to guide your business through recovery.
Find out more