Marketing Automation

Why SMS Isn't Sexy, But It Is Effective.

Smartphone penetration across New Zealand currently sits at around 81% and is growing. Yet mobile phone penetration sits at 135% which means 54% of people have limited ability to interact with your brand via mobile social channels, or access your services via an app. And it also means that 100% of people can receive SMS messages.

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How to get Social Media and Your Marketing Database Working Together

Social media has been around for a while now, and no doubt it has a part to play in brand awareness and lead generation. However most marketers still struggle to define what ROI (if any) social platforms deliver. In the meantime, an email database or loyalty program is still the most effective tool at their disposal.

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Marketing Automation Survey Results 2020

A few months ago, we sent out a survey to ask what your favourite marketing automation tools were, along with your favourite features. Here are the results, and a look at why staying in touch with your customers is more important than ever.

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