Industry & Benchmarking

How Australian Banks Can Ride the Wave of Open Banking

The regulatory compliance aspect of Open Banking is mandatory and implementation is expensive, so the question for banks becomes focused on coming up with the most effective way to recoup this cost. How can this be achieved? The answer lies in customer feedback.

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How to get Social Media and Your Marketing Database Working Together

Social media has been around for a while now, and no doubt it has a part to play in brand awareness and lead generation. However most marketers still struggle to define what ROI (if any) social platforms deliver. In the meantime, an email database or loyalty program is still the most effective tool at their disposal.

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Starling Bank: The Open Banking Revolution

We've analysed public reviews of leading UK banks to uncover how they meet their customers' needs, and the results may surprise you! Open Banking plays a major role in customer happiness for both Tier 1 banks and disruptors.

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