This session underscores the vital necessity for banks to maintain a consistently high-quality digital experience for their users. The insights obtained from this analysis, particularly regarding Santander and NatWest, demonstrate that even minor glitches can significantly impact user satisfaction.Read more
Touchpoint Group Webinars and Monthly Reviews
In the latest Touchpoint Group banking app insights session with CRO Glenn Marvin and head of Customer Intelligence, Tony Patrick, we uncover insights into the application performance metrics of several major banks, both challenger and traditional. This month the focus is primarily on the user experience metrics and their correlation with customer feedback.Read more
In this month's insights session, hosted by Touchpoint Group, Glenn Marvin and Tony Patrick dissected the current state of banking apps, specifically analyzing data for July 2023 in the U.S. market. Their session offers invaluable insight into the multifaceted nature of customer satisfaction, emphasizing the importance of monitoring small, incremental changes that can snowball into significant impacts on user experience.Read more
This session highlighted the issues faced by the NatWest banking app following a recent app release which significantly impacted customer experience.Read more
The session highlights the gradual decline in customer happiness, identifies specific issues faced by USAA, and emphasizes the need for urgent action to address these concerns.Read more
In this month's Insight Session, we showcase an example of the type of reporting we give clients on a monthly basis using Citizens Bank as a Case Study.Read more
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