Touchpoint Group used its digital marketing platform, TouchpointMX, to systemise the reporting of email campaigns and measure the ROI of email campaigns in terms of sales in our client's physical retail locations.
Touchpoint Group has delivered hundreds of CRM and loyalty solutions with varying levels of complexity and functionality. These case studies briefly demonstrate the flexibility and adaptability of ‘TouchpointMX Loyalty’, in different industries and channels.
With millions of Kiwis walking through their doors and visiting their website online, one of New Zealand's largest retailers knew they needed to continuously improve customer loyalty to stay ahead of competition.
TouchpointMX helps ANZ scale their approach to customer communications in the face of COVID-19, and adapt an agile practice built for the future.
When trading ceased for businesses, this retail business knew their digital comms needed to change to keep customers engaged. Touchpoint Group worked closely to help realign their strategy to combat the downturn in the market.
Samsung tailored TouchpointMX to create training programs and interactive questionnaires that encouraged sales staff to earn rewards by learning about Samsung products. This program enabled staff to become more knowledgeable, which in turn led to higher sales.
