In this case study, we apply an Insurance Customer Life Cycle Analysis to publicly available review data to help Hastings Direct gain greater insight into potential performance improvements.
Advocacy & Loyalty
Touchpoint Group used its digital marketing platform, TouchpointMX, to systemise the reporting of email campaigns and measure the ROI of email campaigns in terms of sales in our client's physical retail locations.
Touchpoint Group has delivered hundreds of CRM and loyalty solutions with varying levels of complexity and functionality. These case studies briefly demonstrate the flexibility and adaptability of ‘TouchpointMX Loyalty’, in different industries and channels.
When insight teams struggle to manage Stakeholder requests within a timely manner and work in a reactive environment to determine the root cause of pain points, how does a business stay ahead of the curve in an ever changing landscape?
Samsung tailored TouchpointMX to create training programs and interactive questionnaires that encouraged sales staff to earn rewards by learning about Samsung products. This program enabled staff to become more knowledgeable, which in turn led to higher sales.