MetroEXP & Ford’s Black Clash SMS Promotion with Touchpoint Group

MetroEXP & Ford’s  Black Clash SMS Promotion with Touchpoint Group

Here at Touchpoint Group we are always up for a good friendly competition and what better than the Black Caps verses The All Blaks in a battle to see who is the better team at T20 cricket? Every year for the past four years ex and current Black Caps and All Blacks players come together to compete in the T20 Black Clash. This year a crowd of 10,000 gathered onto the Bay Oval on January 22nd to witness another great competition. This year Kieran Read and Will Jordan led Team Rugby to a comfortable victory over Team Cricket.

Sponsors of the Black Clash, MetroEXP and FordNZ, though this would be a great oportunity to run a nationwide, live TXT2Win Promotion to create some engagement and extra excitement for the spectators both at the game and watching from home. With this promotion, they ran adverts both at the cricket ground and on TV asking viewers to text in their 'MVP' name to a shortcode to enter the draw to win. At the conclusion of the game, a random prize draw of all valid entries would be made to choose 1 main winner receiving the Ford Fan Pack and 5 Secondary Prizes of Ford Next-Gen Ranger t-shirts.

MetroEXP approached our team to set this promotion up and run it for them using TouchpointMX. TouchpointMX automated the consumer SMS entry process, which included management of the number of entries each consumer could have, sending of reply SMS messages, and the client logging into the TouchpointMX platform to run the prize draw and select the lucky winners at random.

The feedback from the client and agency was very positive with entrants number exceeding expectations. TouchpointMX made the entry and prize draw process simple and efficient while being robust and secure.

Give potential customers the opportunity to learn more about your offering with TXT4Info campaigns, and grow your marketing database with TXT2Win promotions that grab attention anywhere your customers are. Create multi-channel promotions that drive acquisition and generate interest in your brand, or design competitions to drive engagement within your existing audience. Engage current or future customers with campaigns that stand out. 

Produce redeemable incentives and points-based rewards, generate unique offer codes instantly, and authenticate on submission. Secure prize-draw management that meets legislative requirements and measure results in real time.

With Touchpoint Group you can reach your customers with layered, targeted messaging that is relevant to the moment. Send reminders for appointments or sales, follow up to gather feedback, or even run targeted promotions to drive loyalty and advocacy with an existing customer base. The modern consumer is constantly on the move; put your message in front of your customers, wherever they may be. Contact us today to improve your marketing automation with Touchpoint Group.


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