How does a large financial organisation with so many customer interactions and touch points engage with each individual & business on a personal level? Find out how ANZ manages VoC with TouchpointCX
Engagement & Experience
A large enterprise in the insurance sector was looking to grow revenue and market share by improving their customer experience: Here's how TouchpointCX helped them achieve that goal.
TouchpointMX helps ANZ scale their approach to customer communications in the face of COVID-19, and adapt an agile practice built for the future.
When trading ceased for businesses, this retail business knew their digital comms needed to change to keep customers engaged. Touchpoint Group worked closely to help realign their strategy to combat the downturn in the market.
Our client - an enterprise B2B and B2C provider - successfully used the TouchpointCX platform in their retail channel for approximately 2 years with a 10 point lift in NPS over the same period. The key? Making Customer Experience a priority in their organisation.
Samsung tailored TouchpointMX to create training programs and interactive questionnaires that encouraged sales staff to earn rewards by learning about Samsung products. This program enabled staff to become more knowledgeable, which in turn led to higher sales.