In the latest Insights Session, Glenn Marvin and Yazad Karkaria from Touchpoint Group
discuss the performance of banking apps in the Indian market. This session highlights how
customer feedback can influence the strategies of prominent banks, emphasising the
importance of benchmarking using Touchpoint Group’s Ipiphany platform. Here’s a detailed
look at the key findings and insights.
In the latest Touchpoint Group insights session, we focused on covering key aspects of Ipiphany, our proprietary AI text analytics platform designed to transform open-ended customer feedback into actionable insights.
The April 2024 Touchpoint Group Insights session on the US market focuses on analyzing app review data from 40 US banks to understand customer experience and identify opportunities for improvement.
3 key areas included in this session are:
(1) The importance of analyzing online app reviews
(2) Quickly identifying and resolving issues
(3) Ensuring no new insights are missed