In a recent bonus insights session with Touchpoint Group, the performance of NatWest's mobile banking application was brought under scrutiny, revealing significant fluctuations in user experience and customer feedback throughout 2023 and into 2024.
2023 Touchpoint Group Banking App Awards Announcements
The Touchpoint Banking App Awards showcase the best banking app experiences in the US and UK markets from a customer perspective.
They recognise the work of the teams that have created exceptional experiences for their customers across foundational attributes and core app customer journeys.
Congratulations to our 2023 award winners we announce in this video.
Over 1,000,000 customer ratings and feedback have been analyzed over the past 12 months putting Touchpoint Group in a unique position in the market to quantify the qualitative customer feedback and the awards are based on strict data-based rules.
With 21 awards across the UK and US, the lift in competition and quality of apps overall was significant compared to 2022. There were a few banks that continued to dominate their categories however there were a few surprises as well.
Full award details and a downloadable report can be found HERE