The April 2024 Touchpoint Group Insights session on the US market focuses on analyzing app review data from 40 US banks to understand customer experience and identify opportunities for improvement.
3 key areas included in this session are:
(1) The importance of analyzing online app reviews
(2) Quickly identifying and resolving issues
(3) Ensuring no new insights are missed
We explore the topic of successful UI changes by looking at the performance of Santander's UK mobile banking app, and we examine how recent UI changes by Santander have influenced customer satisfaction.
To help highlight the impact of UI changes, we analysed public reviews from Santander UK's mobile banking app on Google Play and the App Store.
In the latest Touchpoint Group insights session, we focused on covering key aspects of Ipiphany, our proprietary AI text analytics platform designed to transform open-ended customer feedback into actionable insights.