Identifying Causes of Sudden Changes in Customer Experience
Banks are constantly challenged to meet evolving customer expectations. In our recent Touchpoint Group Insight session, the focus is on how Ipiphany, our AI-powered text analytics platform, can help identify problems, and uncover insights to empower prompt and effective action. We demonstrate how public data from the UK market, specifically feedback from mobile banking app users on iOS and Google Play, can be analysed to gain insights.