The April 2024 Touchpoint Group Insights session on the US market focuses on analyzing app review data from 40 US banks to understand customer experience and identify opportunities for improvement.
3 key areas included in this session are:
(1) The importance of analyzing online app reviews
(2) Quickly identifying and resolving issues
(3) Ensuring no new insights are missed
In the latest Insights Session, Glenn Marvin and Yazad Karkaria from Touchpoint Group
discuss the performance of banking apps in the Indian market. This session highlights how
customer feedback can influence the strategies of prominent banks, emphasising the
importance of benchmarking using Touchpoint Group’s Ipiphany platform. Here’s a detailed
look at the key findings and insights.
Banks are constantly challenged to meet evolving customer expectations.
In our recent Touchpoint Group Insight session, the focus is on how Ipiphany, our AI-powered text analytics platform, can help identify problems, and uncover insights to empower prompt and effective action.
We demonstrate how public data from the UK market, specifically feedback from mobile banking app users on iOS and Google Play, can be analysed to gain insights.