Reinforce your mobile app strategy and drive engagement

MOBILE BANKING APP
BENCHMARKING ANALYSIS

Analyse publicly available review data from your app to reinforce future app direction, strategy, platform longevity and potential areas of growth. In retail banking, this service can be used to:

  • Benchmark against competitors and market disruptors, by comparing product performance and capabilities.
  • Define new opportunities, and identify their impact on customer satisfaction.
  • Improve user engagement and functionality and prioritise customer experience changes that will provide the best outcome for your business.

Touchpoint Group, trusted by customer centric organisations world-wide.

Improve engagement & app performance by analysing mobile app reviews

Touchpoint's mobile app platform analysis provides you with the ability to read and analyse publicly available app review data from any source, meaning organisations can for the very first time, benchmark against competitors and market disruptors, compare product performance and capabilities of competitors technologies and find out the reason for issues contributing to poor user engagement.

analyse public reviews from any app
analyse thousands of comments in minutes with ipiphany

Measured results you can trust. Mitigate performance risk and highlight areas of opportunity

This solution will help reinforce future app direction and strategy, mitigate risk (highlight SWOT), avoid costly mistakes in updates and bug issues, highlight areas of potential growth and longevity in the app and benchmark app performance against competitors.

It’s not all about business solutions, understanding the above ensures greater app engagement, better customer experience, reduces customer churn and offers greater value to customers.

A solution for this project and a foundation for the next

The mobile app platform analysis is designed to help you manage and develop a robust action plan to help support platform performance, improve user engagement and functionality, and prioritise customer experience changes that will provide the best outcome for your business.

Book a 20minute consultation today

understand root cause of customer issues
jp morgan mobile app case study
Case Study

How banks can leverage customer feedback to gain insights into app performance

JP Morgan Chase & Co is one of the largest banking institutions in the world. Using publicly available review data, we've extracted insights and provided recommendations to improve their banking app and position it to compete against other banks in the category.

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eCommerce Review

Use AI technology to analyse unstructured CRM and CX feedback data to generate a broad view of how consumers are using your eCommerce platform performance. Perform a competitor analysis against industry leaders using publicly available data and benchmark capabilities and performance to determine growth opportunities. Define areas of weakness contributing to lost sales and insights into low user engagement..

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Customer Retention Analysis

Analyse and draw out issues experienced by customers within your Customer Experience (CX) feedback to understand the root cause of churn. Improve retention by prioritising improvements based on solutions that will have the biggest impact for your business and its stakeholders.

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New Audience Lead Detection

Detect new sales and marketing led opportunities by defining previously uncategorised consumer segments hidden in your customer feedback data. Use AI technology to map the exact customer journey and high touch interaction points within your businesses platforms, products or services. Customise your marketing reach-outs to ensure maximum return on engagement and define product relationships through relationship mapping analysis to increase sales conversion and retention.

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Get In Touch

To learn more or book a 20 minute consultation to find out how we can help drive revenue through customer interactions with digital channels, fill out your details in our contact form.