Benchmark and drive improvements to your banking app


Analyse publicly available customer feedback on your banking app to reinforce future app direction and strategy, solve issues and bugs, and identify potential opportunities for innovation.

  • Prioritise your development strategy with a complete view of opportunities
  • Detect and resolve app issues early
  • Benchmark against competitors so you know what it takes to be the best in the market
  • Measure the impact of improvements in real time

Touchpoint Group, trusted by customer centric organisations world-wide.

Improve engagement & app performance by analysing mobile app reviews

The mobile banking app analysis automates the process of understanding high volumes of publicly available app review data from any source, meaning organisations can:

  • Benchmark against chosen competitors to compare features, usability, and functionality.
  • Drive improvements to user engagement to gain a competitive advantage.
  • Gain a deeper understanding of key issues sooner so you can act on them faster.
  • Apply an automated approach to evolve beyond manual feedback analysis
analyse public reviews from any app
analyse thousands of comments in minutes with ipiphany

Distil your customer feedback into impactful insights for your stakeholders

Cut through the chaos in your data to get greater clarity over customer needs so you know what you need to do to improve. Delve down into the specific, relevant details you need to drive positive changes.

  • Identify issues in version updates, bugs, and functionality quickly.
  • Understand where you lead the market so you can leverage your competitive advantage.
  • Benchmark app performance against chosen competitors by delving down into individual aspects of performance.
  • Stop relying on generic, high-level topics and get down to granular detail

Personalised support from experts in mobile banking customer experience

This solution is designed to help you make user experience improvements that have a measurable result for your business. Our team is here to support you.

  • Leverage your dedicated account specialist to help with monthly, quarterly, and ad hoc reporting requirements.
  • Get immediate insights from app reviews with a SURF Pillars report (Security, Usability, Reliability, Functionaility) covering top issues from day 1.
  • Work with our team to identify key focus areas and dive into a customised reporting framework that focuses on your priorities.

Speak with an expert today

understand root cause of customer issues
jp morgan mobile app case study
Case Study

How banks can leverage customer feedback to gain insights into app performance

JP Morgan Chase & Co is one of the largest banking institutions in the world. Using publicly available review data, we've extracted insights and provided recommendations to improve their banking app and position it to compete against other banks in the category.

See More of Our Solutions

eCommerce Review

Use AI technology to analyse unstructured CRM and CX feedback data to generate a broad view of how consumers are using your eCommerce platform performance. Perform a competitor analysis against industry leaders using publicly available data and benchmark capabilities and performance to determine growth opportunities. Define areas of weakness contributing to lost sales and insights into low user engagement..

Find out more

Customer Retention Analysis

Analyse and draw out issues experienced by customers within your Customer Experience (CX) feedback to understand the root cause of churn. Improve retention by prioritising improvements based on solutions that will have the biggest impact for your business and its stakeholders.

Find out more

New Audience Lead Detection

Detect new sales and marketing led opportunities by defining previously uncategorised consumer segments hidden in your customer feedback data. Use AI technology to map the exact customer journey and high touch interaction points within your businesses platforms, products or services. Customise your marketing reach-outs to ensure maximum return on engagement and define product relationships through relationship mapping analysis to increase sales conversion and retention.

Find out more

Get In Touch

To learn more or book a 20 minute consultation to find out how we can help drive revenue through customer interactions with digital channels, fill out your details in our contact form.