Reinforce your mobile app strategy and drive engagement
MOBILE BANKING APP
Analyse publicly available review data from your app to reinforce future app direction, strategy, platform longevity and potential areas of growth. In retail banking, this service can be used to:
- Benchmark against competitors and market disruptors, by comparing product performance and capabilities.
- Define new opportunities, and identify their impact on customer satisfaction.
- Improve user engagement and functionality and prioritise customer experience changes that will provide the best outcome for your business.
Touchpoint Group, trusted by customer centric organisations world-wide.
Improve engagement & app performance by analysing mobile app reviews
Touchpoint's mobile app platform analysis provides you with the ability to read and analyse publicly available app review data from any source, meaning organisations can for the very first time, benchmark against competitors and market disruptors, compare product performance and capabilities of competitors technologies and find out the reason for issues contributing to poor user engagement.
Measured results you can trust. Mitigate performance risk and highlight areas of opportunity
This solution will help reinforce future app direction and strategy, mitigate risk (highlight SWOT), avoid costly mistakes in updates and bug issues, highlight areas of potential growth and longevity in the app and benchmark app performance against competitors.
It’s not all about business solutions, understanding the above ensures greater app engagement, better customer experience, reduces customer churn and offers greater value to customers.
A solution for this project and a foundation for the next
The mobile app platform analysis is designed to help you manage and develop a robust action plan to help support platform performance, improve user engagement and functionality, and prioritise customer experience changes that will provide the best outcome for your business.
How banks can leverage customer feedback to gain insights into app performance
JP Morgan Chase & Co is one of the largest banking institutions in the world. Using publicly available review data, we've extracted insights and provided recommendations to improve their banking app and position it to compete against other banks in the category.
See More of Our Solutions
Use AI technology to analyse unstructured CRM and CX feedback data to generate a broad view of how consumers are using your eCommerce platform performance. Perform a competitor analysis against industry leaders using publicly available data and benchmark capabilities and performance to determine growth opportunities. Define areas of weakness contributing to lost sales and insights into low user engagement..Find out more
Customer Retention Analysis
Analyse and draw out issues experienced by customers within your Customer Experience (CX) feedback to understand the root cause of churn. Improve retention by prioritising improvements based on solutions that will have the biggest impact for your business and its stakeholders.Find out more
New Audience Lead Detection
Detect new sales and marketing led opportunities by defining previously uncategorised consumer segments hidden in your customer feedback data. Use AI technology to map the exact customer journey and high touch interaction points within your businesses platforms, products or services. Customise your marketing reach-outs to ensure maximum return on engagement and define product relationships through relationship mapping analysis to increase sales conversion and retention.Find out more
"If you need to analyse, organise and understand key themes from unstructured customer comments, as well as the degree of impact they have on key metrics you are surveying on, then this is the tool you need."
Digital Business Banking Director
Barclays Bank, UK
"It is refreshing to see such a commitment to information security and privacy reflected within systems, technology and culture at Touchpoint Group."
Resilient IT, NZ
"TouchpointMX has been partners with Harvey Norman PhotoCentre since 2008, providing a valuable service and digital solutions to help us achieve our marketing goals."
Digital Marketing Specialist
Harvey Norman PhotoCentre
"Ipiphany enabled us to read tens of thousands of lines of unstructured text from our third party delivery company quickly and efficiently. Providing us with an overview of areas we can improve our customer experience and B2B relationship."
Head of Marketing
"Touchpoint Group is a HUGE asset to The Midland Group. Assisting us with websites for 3 of our products and providing us with a personalised marketing CMS through TouchpointMX."
International Marketing Manager
The Midland Group
"The Touchpoint team transformed the business. We had an NPS that went from +20 to +40 within three months. It was unbelievable."
"The Touchpoint team were so helpful and professional, offering suggestions, guidance and technical support the entire journey. They were responsive and highly organised, delivering the project on time and to budget. We couldn’t recommend them more highly!"
Digital Marketing Lead
Green Cross Health
Get In Touch
To learn more or book a 20 minute consultation to find out how we can help drive revenue through customer interactions with digital channels, fill out your details in our contact form.