Find & Prioritise The Insights That Make A Difference
Start by targeting what you aim to improve
Simply specify the metric most relevant to your target business drivers and Ipiphany finds and prioritises the customer painpoints and underlying root causes that have the highest impact.
Zoom in from the big picture to the actionable details
Know where to focus by visualising both the relevance and impact of problems as a whole, then easily drill down to the level where you can explain with specific details.
Add business context and go deeper by uncovering how customer problems relate to specific business aspects
Ipiphany goes beyond keyword-based themes and topics. Using industry specific knowledge graphs and ontologies, Ipiphany incorporates business knowledge that connects insights to customer journeys and related functions and processes within your company.
Uncover what causes key metrics to change
Simply select the period over which a key metric moved...
...and Ipiphany automatically identifies the underlying drivers that caused or explain the change.
Act faster by detecting problems when they first emerge
Ipiphany automatically detects significant changes in small and emerging problems so that you can alert relevant stakeholders early.
Touchpoint Ipiphany Blog
Why It's Important To Benchmark Your App Against Competitors
Analysing your position in the market against competitors is a critical component for strategic decision making for your business. By understanding where your app sits against a range of competitors, you'll get a better understanding of what changes will make the greatest impact.