What Having Loyal Customers Means For Your Business
Customer loyalty can mean a lot of different things, depending on who you ask. What is it that keeps customers returning to certain brands year after year?
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How Effective Customer Feedback Analysis Provides a Competitive Advantage
As long as there are customers, there will be feedback, but collecting and analysing this feedback can be an insurmountable challenge without the right tools.
Read moreFANZ: Leveraging TouchpointMX To Drive Customer Engagement Online
We spoke with Owen Hallmark, Digital Marketing Specialist, from FANZ (Funds Administration New Zealand) to find out more about their need for a stronger digital presence. Learn about the improvements they are undertaking to provide targeted marketing campaigns, improving their customer engagement and most importantly drive revenue growth through marketing automation.
Read moreBoost Revenue Growth, Conversion Rates, and Customer Engagement with Personalised Email Marketing Automation.
How do we know we are making the best marketing choices? There are hundreds of digital channels to choose from, email marketing remains one of the strongest forms of marketing today.
Read moreHastings Direct: Driving Business Improvements By Resolving Customer Pain Points in The Claims Process
Discover how you are able to look at the whole picture by benchmarking your company against competitors and highlighting certain pain points that your customers experience as they go through the claims process.
Read moreTouchpoint Group Passes First Annual Audit for ISO 27001:2013 Certification
In June 2021, thanks to our dedicated Chief Information Security Officer, Karen Leisenfeld and her team; Touchpoint Group successfully passed it’s first annual audit.
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