Website content management

Websites should serve as a key part of every marketing strategy, and many companies invest heavily in their websites, hoping to entice new customers. Often however, websites function as little more than static brochures, rarely seen by customers or prospects. The most successful websites are those which harness the potential of the internet as a means for customer interactions and relationships.

You can unlock this potential with the Touchpoint Interactive Marketing Platform, where you’re able to integrate your website or microsite into both online and offline campaigns.

As well as standard content management capabilities, our tools let you integrate your website with a full range of media and marketing initiatives - such as email marketing, online and offline promotions, and customer service functions. The process is made easy by the provision of a central location for collecting campaign data and response information.

You can use Touchpoint’s content management tools in the following ways:

  • Website management
    Touchpoint enables you to create and maintain websites and microsites from a single dashboard. Website features include authentication, secure certificates and FTP access to upload files.
  • Content management
    Non-technical users can manage web content easily and in real time using Touchpoint’s content management tools. Users can edit content using a WYSIWYG editor and upload images and files. All content is rendered through the Touchpoint dynamic content rendering engine, allowing the personalisation of content for consumers based on their profiles and preferences.
  • Newsletters
    Using a single interface you can publish news articles and newsletters, then distribute them via web, email and/or RSS.
  • Blogs
    Distribute content, facilitate feedback and encourage customer interaction through the use of blogs. Features include content categorisation, comment moderation and flexible options for authentication and privacy.
  • Online catalogues
    Manage and publish content for product and reward catalogues through the Touchpoint Catalogue module. Features include WYSIWYG content editors, category management and stock tracking.
  • Website forms
    In addition to a dynamic web form builder, a comprehensive range of specialist web form modules allow you to collect consumer information and capture responses to campaigns. Touchpoint’s specialist web forms include lead capture, registration, competition entry, profile updates, login, forgotten passwords, post comments, unsubscribe forms, tell a friend forms, and feedback forms.

Features

  • Dynamic content engine - provides rendering of content based on consumer profiles
  • WYSIWYG editing of content
  • Dynamic web form builder
  • Single sign-on login across multiple pages and modules
  • Dynamic web page menu system

Benefits

  • Manage websites and microsites from a centralised location
  • Quickly deploy websites and microsites
  • Distribute content via multiple channels using the same tools (web, email, RSS)
  • Save money on separate content management tools