Campaign reporting and analytics tools

An important feature of the Touchpoint Interactive Marketing Platform is its ability to track consumer interactions in real time across multiple channels. Best-in-class reporting and high levels of actionable data are right at your fingertips - letting you ‘tweak’ campaigns and shift resources on the fly. Maximise your spend and ROI, reduce risks and improve results with our reporting and analytics tools.

Campaign reporting features


  • Real time reporting
  • All reporting based on single view of consumers across channels
  • Visual reporting through graphs and charts
  • Drilldown into raw data and individual responses
  • Over 30 different message and component specific tracking reports
  • Time-based and trend analysis
  • Segmentation and filtering options
  • The ability to export raw data for further offline analysis


Benefits

  • Get real time visibility into all marketing activities
  • Monitor consumer behaviour and make adjustments mid-campaign
  • Identify and correct campaign problems quickly through one dashboard
  • Measure media effectiveness by reporting on interaction and response