Using the platform

The Touchpoint Interactive Marketing Platform provides you with the tools you need to design campaigns that follow a consumer’s path to purchase. The Platform also enables you to see a financial return from your marketing databases by implementing customer retention programs and long term communications strategies.

Here’s how the Touchpoint Interactive Marketing Platform helps you to manage the marketing lifecycle with your consumers:

Media


By adding SMS response keywords and unique URLs to your online and above the line advertising and tying these to Touchpoint tools like Txt4Info, you can drive consumers from offline media to your website or a specially created microsite. The Touchpoint Interactive Marketing Platform lets you develop microsites and landing pages quickly so you can offer your customers a complete brand experience. And you can track responses to your campaigns in real time.

Acquisition


Once consumers are interacting with your campaigns online or via their mobile phones, you can use registration forms, competitions and lead capture forms to capture their profile details and permission to communicate with them further. This data is stored in your marketing database which is hosted by Touchpoint.ctive Marketing Platform lets you develop microsites and landing pages quickly so you can offer your customers a complete brand experience. And you can track responses to your campaigns in real time.

Communication


The Platform supports two-way communication with your consumers through our modules for email, SMS, newsletters, RSS, blogs, surveys, polls, mail and telemarketing. Once you’ve obtained prospect or customer profiles, you can target select groups based on their demographics or their previous behaviour and send them one-off or triggered communications. These communications could be special offers or relevant content, or they could move prospects to other touchpoints that take them further into the sales funnel. Surveys and polls provide you with the ability to collect consumer feedback and insights. ctive Marketing Platform lets you develop microsites and landing pages quickly so you can offer your customers a complete brand experience. And you can track responses to your campaigns in real time.

Conversion


The main objective for the majority of your marketing campaigns is most likely conversion - converting your prospects into customers. The Touchpoint Interactive Marketing Platform has a number of tools that enable you to incentivise or manage online and offline conversion such as coupons, online catalogues, shopping carts, order and payment forms and auctions.ctive Marketing Platform lets you develop microsites and landing pages quickly so you can offer your customers a complete brand experience. And you can track responses to your campaigns in real time.

Retention and loyalty


Once prospects have been converted to customers, retention and loyalty strategies are essential to keep them. With the Platform’s loyalty and reward tools, you can create points-based systems where customers can earn points through purchasing and redeem them for rewards or further discounts. You can also create competitions encourage repeat purchase or drive interest in sales promotions.ctive Marketing Platform lets you develop microsites and landing pages quickly so you can offer your customers a complete brand experience. And you can track responses to your campaigns in real time.