Interactive touchpoints

The Touchpoint Interactive Marketing Platform includes a comprehensive suite of pre-integrated interactive components called ‘touchpoints’. Marketers can save significant time and money by using these out-of-the-box components within their campaigns at no extra cost.

Touchpoints are already integrated with our campaign, database and content management tools, providing a unified experience for the consumer and a single view of the campaign for the marketer. They can also be combined with multichannel messaging to create campaigns and programs which consumers interact with.

Our interactive touchpoints include:





Web forms

In addition to a dynamic web form builder, a comprehensive range of specialist web form tools enable you to collect consumer information and capture responses to campaigns. Touchpoint’s specialist web forms include lead capture, registration, competition entry, profile updates, login, forgotten passwords, post comments, unsubscribe forms, tell a friend forms, and feedback forms.


Surveys

Surveys are an ideal way to build a rich marketing database, provide a channel for customer feedback, and remove the guesswork when it comes to what your customers and prospects think. The Touchpoint surveys module lets you easily create and execute one-off surveys, or integrate them into ongoing marketing programs.


Polls and voting

The Touchpoint polls and voting module provides a convenient tool for conducting polls online and via SMS - letting you monitor current and ongoing trends and opinions.


SMS response

The mobile phone provides a highly responsive channel with which to engage and interact with your consumers - especially those aged under 30. The Touchpoint Interactive Marketing Platform offers a range of easy-to-use direct response and promotional tools for both stand-alone promotions and comprehensive multichannel campaigns using SMS.


Competitions

Competitions are proven to be one of the most effective sales promotion techniques for driving customer purchase and response. Touchpoint’s range of interactive channels and traditional mechanisms help you conduct successful sweepstake and instant win competitions that encourage higher response rates.


Quizzes

Online and SMS quizzes are useful for training and e-learning programmes, and for trivia-based promotions. The Touchpoint quizzes module can be used to award points or promotion entries for correct answers. When combined with a competition or loyalty program, these points can then be redeemed for rewards or used to enter competitions.


Coupons

Touchpoint’s trackable coupons can be delivered via web, email, SMS and direct mail; and redemption tracked back to individual consumers and promotions. Features include tamper-proof unique coupon code generation, dynamic barcode generation, automated expiry and redemption tracking.