The Touchpoint Interactive Marketing Platform

Overview - Touchpoint Interactive Marketing Platform
Touchpoint Interactive Marketing Platform

The Touchpoint Interactive Marketing platform gives you a unique all-in-one toolset that enables you to manage your marketing database and create campaigns that go beyond simple consumer interaction. These tools allows consumers to truly engage with your brand across many different channels - building brand loyalty, increasing your return on marketing spend and ultimately driving sales and revenue.

Using the Touchpoint Interactive Marketing platform, you can create and deploy digital marketing campaigns with ease, then track and monitor them, adapting campaigns where necessary to achieve the best results. The platform records customer interactions in real time and provides you with the ability to manage your contacts and campaigns and pull in-depth reports on them - so you know who did what, and where and when they did it.

A real benefit of the Touchpoint Interactive Marketing platform is that everything is done through a single user interface, so you get a single view of your customer across different channels and campaigns. You’ll have visibility across all of your marketing activities.

It’s an on-demand software platform that can be accessed from anywhere through your web browser - there’s nothing to install, just log in and you’re ready to go.


The Touchpoint Interactive Marketing Platform consists of:

Platform Components
Platform Components

  • Database marketing tools

    Manage your marketing database with a single view of customers across channels

  • Campaign management

    Create, execute and report on multichannel campaigns across web, email, sms, direct mail and telemarketing

  • Interactive messaging

    Two-way interaction with consumers via email, SMS, direct mail and telemarketing.

  • Interactive touchpoints

    Interact with customers through multiple touchpoints including Surveys, Web Forms, SMS Response, Coupons, Competitions, Quizzes

  • Content management

    Take control over your content and easily create landing pages and microsites in a jiffy.

  • Ecommerce and loyalty management

    Manage ecommerce and loyalty programs from your desktop including Payments, Coupons, Catalogues, Auctions, Order Fulfillment and Points Accounting

  • Reporting and analytics

    Track and report on consumer interactions across multiple channels and campaigns