Interactive messaging

To be successful in today’s world, marketing campaigns need to promote two-way personalised interaction between consumers and brands. With the Touchpoint Interactive Marketing Platform, you can build on the essence of marketing - communicating with consumers - to create and execute personalised communications across the following interactive channels:


Create and send SMS messages


Create your own messages using templates
and the inbuilt visual editor


 

Email

Create, send, and then track your email campaigns and newsletters to get feedback on your customers. Features include personalised content, an easy to use WYSIWYG content editor, event-based triggering, comprehensive segmentation and targeting, bounce management, permission management and sophisticated testing tools.

 

SMS

Gain the ability to extend your marketing messages into the mobile space and reach consumers and staff wherever they may be. SMS messaging has become a key channel for getting your messages seen and heard, with more mobile phones in the market than home computers and landlines.

 

Direct mail

Define direct mail messages with the same segmentation, targeting and triggering features available for email and SMS. Mailing data is downloaded or automatically dispatched to mail houses. Then, using unique access codes and SMS response, direct mail responses can be integrated back into online and mobile channels.

 

Telemarketing

Touchpoint’s telemarketing tools let you create and execute telemarketing campaigns with a range of features, including dynamic scripts and custom response capture. Contact centre staff can take calls off the telemarketing queue, or data can be forwarded to your existing contact centre systems.



Touchpoint interactive messaging features

  • Two-way interactive messaging
  • Scheduled and triggered communications
  • One click personalisation
  • Real time reporting and analysis
  • Profile and behavioural targeting
  • Integrated permission management