Ecommerce and customer loyalty programs

Whether you’re aiming to increase customer loyalty, reward staff or drive innovative reward programs, the Touchpoint Interactive Marketing Platform provides the critical building blocks for a solution best suited to your needs. Our ecommerce and loyalty strategies enhance any marketing program, increasing repeat purchases, improving customer services and ultimately giving you a better picture of your consumers.


Online catalogues and shopping carts

Combine Touchpoint’s catalogue module with our online shopping carts to create your own ecommerce site or rewards program. Consumers can purchase catalogue items using a combination of points and cash, letting you implement sophisticated loyalty programs and sales promotions.

Points accounting

Account for points accumulated and spent through a number of different mechanisms with the Touchpoint Interactive Marketing Platform. Consumers can earn points in various incentivised ways including coupon redemption and unique codes, completing surveys, entering competitions, referring friends, or purchasing online or offline. Points can either be redeemed as part or full payment for items ordered via an online rewards catalogue, or exchanged for online or offline discount coupons.

Payments and donations

Using the payments module you can process multiple online, offline and mobile payments. Payments can be made using a combination of credit cards, cash, cheque, premium SMS, accrued refunds and points.

Coupons and unique codes

Tamperproof unique code coupons can be generated for distribution via on-pack, email, SMS or online as barcodes or text-based codes. These can be redeemed for competition entry or exchanged for points or rewards.

Auctions

Drive repeat purchases with points based auctions - an innovative and engaging way to exchange loyalty points for limited rewards. Touchpoint’s auction tools let you create items for auction, then maintain control by setting the auction period and bidding rules.