Database marketing tools

To deliver successful campaigns and marketing programs you’ll need a well-managed marketing database. The most effective databases are usually closely integrated with marketing automation systems across many different channels - sometimes called ‘database marketing’.

With Touchpoint, hosted databases are already incorporated within the Touchpoint Interactive Marketing Platform, along with campaign, messaging, ecommerce and content management tools. For added convenience, Touchpoint can easily integrate your database with external websites and CRM databases.

Using the Touchpoint Management Console (the platform’s user friendly interface) you can manage your marketing databases directly from your computer. View comprehensive reports and query, maintain and extract data - all within a secure framework.

Key functions and features


Query and manage your marketing database online
  • View and update consumer/contact information
  • View campaign and consumer response history
  • Query, count, segment and extract data
  • Define custom database models
  • Collect and analyse behavioural data
  • Dynamic list management
  • Customisable fields
  • Real time permission management
  • Flexible integration options
  • Secure backup

Benefits of database marketing

  • Centralised database management - improve organisation, security and privacy by managing all marketing databases in one location
  • Get a single view of the customer across channels and campaigns
  • Easily segment your data for more effective database marketing campaigns
  • Gain real time visibility and access to data - available 24/7 via the web
  • Shorten campaign implementation time
  • Remove the need for internal IT resources
  • Synchronise data from a variety of sources
  • Save costs through automated data capture
  • Get access to 24/7 technical support