Campaign management

Campaign management lies at the heart of the Touchpoint Interactive Marketing Platform. Our tools let you create and manage marketing campaigns that interact with consumers in real time across many different channels.

Experience time and cost savings by managing multiple campaigns from a single centralised online location; and through automating components of your campaign.

Key functions and features

  • Centralised, online campaign management
    • A single online point of management across multiple channels
    • Integration across all online/mobile marketing channels for easy setup and management
    • Integration with database management and reporting tools
  • Targeting and personalisation
    • Personalise offers and communications
    • Target your consumers using a variety of profile,
      behavioural and campaign response data
  • Data management
    • A single view of your customers across all channels
    • Record and maintain a history of campaigns, offers and responses

Schedule recurring and event triggered communications


Target your consumers using a variety of profile,
behavioural and campaign response data


Benefits of campaign management

  • Save time and money and reduce complexity by managing multichannel campaigns from one centralised location
  • Incorporate multiple touchpoints into your campaigns
  • Reduce costs by integrating email, SMS and web with traditional media and telemarketing campaigns
  • Generate sales by delivering targeted, personalised cross-sell and promotional offers
  • Measure and improve ROI by tracking and analysing offers
  • Segment results across online and offline channels
  • Monitor the entire marketing process
  • Shorten campaign cycle times
  • Implement sophisticated campaigns in a timely manner
  • Retain a history of results and responses – then use them to improve the effectiveness of future campaigns