Services

The implementation of an effective multi-channel marketing campaign requires that many stages work together successfully – from initial strategy, integration with creative through to data management, technical setup, send and response management. In addition to providing self-service solutions, Touchpoint provide a number of value add services agencies and marketers that can be used to offset gaps within your internal team, or as a full service solution.

Consultancy Services
Use our expertise to quickly identify how various channels can be profitably integrated into your existing strategy and communications. We'll help you define a roadmap to increase learning experiences and avoid common pitfalls.
Draw on our experience to help define and develop the architecture of campaigns and programmes to achieve your identified objectives. We can help you with:

• Design and implementation of customer contact and relationship programmes
• Customer retention programmes
• Marketing database design and specification
• Design of multi-channel campaigns and programmes
• Loyalty Programme design
• Converting existing customer or contact databases into permission databases
• Maximising response to campaigns through digital incentives, competitions and coupons
• Survey and customer feedback programmes

Production Services
Touchpoint can provide HTML and Javascript production services to convert design or artwork into final HTML emails or web forms. Our production team will work closely with your design team to ensure concepts and design are produced faithfully on the web and in emails, while maintaining a best practise implementation across different browsers and email clients.

Full Service Setup, Implementation, Testing and QA
To save you time and minimise the risk of problems from campaigns with complex event flow, we can carry out the load, implementation and testing of campaign elements within Touchpoint.

Data Management
We can provide initial and ongoing services for cleansing, de-duplicating and correction of data. We can also work with your in-house technical team to set up more sophisticated data integration and management processes.

Services include:

• Name, Address, Phone & Email Cleansing
• Case Correction
• Gender Cleansing
• Postcoding
• Salutation and Addressee Extraction and Formatting
• Dedupe & Merge/Purge
• Data enhancement with 3rd party data
• Data Matching

Response Management
Let us manage the initial filtering and response of customer replies to large campaigns by taking this additional workload off your Help Desk or Customer Services Team. We can also provide response management for offline mail responses to support ongoing campaigns such as loyalty and reward programmes.

Training
We can provide training across various stages of the campaign development and management process, including response management training for customer services, as well as product training for different departments and roles.