Consensure – The
Electronic Messaging Appraisal
A new service for New Zealand marketers, from Touchpoint – the
leading interactive marketing software provider.
Consensure is a new service for New Zealand marketers, providing
customers with the confidence to send commercial electronic messages
in a manner that complies with legislation and best practice.
The Unsolicited Electronic Messages Act 2007 comes into effect
5 September, 2007 prompting legitimate businesses to review their
current electronic messaging practices.
More than simply legislative compliance, today’s marketers
face increasing pressure from consumers and boards of directors
to meet higher standards of engagement using electronic messaging
channels. Senior marketers, CIOs and CFOs need to know that their
business communications follow best practice and comply with new
legislative requirements.
A number of marketers and agencies have already requested our
help. As a result, Touchpoint has developed, in collaboration with
law firm Simpson Grierson, Consensure – The Electronic
Messaging Appraisal.
Consensure offers a practical operational appraisal and legal
review of potentially high risk messaging, as defined by the Unsolicited
Electronic Messages Act.
In short, Consensure covers the following:
- Consents (inferred, expressed or deemed)
- Opt-in procedures
- Unsubscribe facilities
- Data management and Quality Assurance procedures
- Sender information protocols
- Privacy statements
Perhaps most importantly, Consensure addresses the legally grey
and risky area of inferred consent, by reviewing existing data
and prior communications.
As many now acknowledge, generic legal advice is unlikely to accurately
determine your true risk. The real answer is in the detail
of your communications history and data. The Consensure Appraisal
will quickly determine risk areas and provide recommendations to
mitigate such risks. Consensure will also outline recommended best
practice improvements to meet the growing expectations of your
customer base.
Click here for
more information about the Consensure Appraisal. Or contact your
Touchpoint Account Manager on 0800 800 324.
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