Triggered marketing programs

Deliver the right message at the right time to your customers and prospects.

Touchpoint’s automated email or SMS marketing programs are designed to increase relevance, response rates and revenue by enabling you to match your marketing message and timing with consumer needs and buying decisions.

This solution lets you send out automated SMS or email communications that are ‘triggered’ when certain actions occur. These actions may be as simple as a ‘welcome’ email that’s generated by a new addition to your database, or they can involve advanced, activity-driven triggers based on purchase behaviour, responses, results and website activity data.

How it works

What’s in it for you

• Better customer retention
• More customers making repeat purchases
• Repeat customers becoming brand advocates
• An increase in web traffic
• Lower communication costs
• Increases in sales and revenue
• Increased response rates

How it automated email or SMS programs work

• The consumer buys or interacts with a product or service.
• The consumer signs up for ongoing communications or provides their email address through the act of becoming a customer.
• The consumer receives targeted communications based on their experiences, interactions and behaviour throughout their customer lifecycle with your product or service.
• The initial automated communication can be a direct mail piece if no email address is available.

Throughout this process, you can access the Touchpoint Interactive Marketing Platform and observe the effect your marketing messages are having on your customers, making changes to the campaign if the returns you’re seeing aren’t up to scratch.

Platform features

• Supports email, SMS, direct mail and telemarketing
• Over 20 different message targeting criteria
• Advanced date and anniversary targeting for messages
• Flexible scheduling options for sending communications
• Tracking for all consumer interactions
• Integrated permission and subscription management

Where you can use this solution

Automated email or SMS marketing programs can be used anywhere you want to have an ongoing marketing ‘conversation’ with your customer. Examples include:

Solutions

• Overview
• Email marketing
• Mobile marketing
• Multichannel marketing
• Promotional marketing
• Txt4info
• Lead generation and management
• Triggered marketing programs
• Customer service marketing
• Customer feedback and surveys
• Marketing websites
• Reward and loyalty programs
• Ecommerce and payments