Txt4Info

Get instant responses to your advertising and strike up conversations with consumers.

Wouldn’t it be great if consumers could respond to your advertising immediately - the moment they see the ad and they’re interested in what you’ve got to say?

Touchpoint’s Txt4Info is a simple service that allows your consumers to do just that. By sending a text message on their mobile phone they can request free information about your product or service - such as brochures, samples or vouchers. With no need for call centres and no web addresses to remember, consumers can respond easily and quickly anytime, anywhere. Txt4Info also integrates seamlessly with mail houses for automatic order fulfillment.

What’s in it for you

• The ability to generate responses and leads
• A way to help measure and improve the effectiveness of media channels
• Opportunities to build mobile databases
• Increased web traffic

How it works

Key features in Touchpoint promotional marketing

• The consumer sees your ad asking them to respond by SMS/text. The ad could be on TV, in-store, outdoors, in a magazine or newspaper - you can use any media or combination of media to drive response rates.
• The consumer texts a keyword to the short code that appears in your ad.
• They receive a reply text asking them to supply their email address (if they haven’t already done so).
• When the consumer replies, an email is automatically delivered to their inbox.
• Through the email, the consumer discovers they can register their details online and opt in to receive further information.
• They also have the option to tell their friends and family about the campaign.
• You use the Touchpoint Interactive Marketing Platform to monitor your campaign’s performance - seeing which media, message or time slots produce the most responses - and make any necessary changes.

Platform features

• Real time monitoring and reporting
• Different keywords for tracking response from different creative and media channels
• Email notifications for leads generated
• Tools for collecting consumer opt-in permission for SMS and email communications

How you can use Txt4Info

• Sampling campaigns
• Discount coupons and special offers
• Information packs
• Vouchers to drive people in-store or online

Solutions

• Overview
• Email marketing
• Mobile marketing
• Multichannel marketing
• Promotional marketing
• Txt4info
• Lead generation and management
• Triggered marketing programs
• Customer service marketing
• Customer feedback and surveys
• Marketing websites
• Reward and loyalty programs
• Ecommerce and payments