Reward and loyalty programs

In the world of marketing, loyalty has a price. Touchpoint’s tools help your dollar go further.

Touchpoint’s reward and loyalty programs bring a tried-and-true marketing strategy into the digital world, and make it easy for you to utilise its strengths in your marketing campaigns. Manage memberships, allocate points and redeem rewards automatically with the Touchpoint Interactive Marketing Platform. Our sophisticated tracking systems help to eliminate fraud and provide in-depth reporting on customer and purchase behaviour. Programs can also be integrated with point of sale and magnetic strip card systems for added convenience.

What’s in it for you

Reward and loyalty programs
Reward and loyalty programs

Our rewards and loyalty programs can help you:

  • Attain higher levels of customer retention
  • Increase sales
  • Drive repeat purchases
  • Foster relationships with customers
  • Build brand advocates
  • Reduce the costs of encouraging repeat purchasing behaviour

How reward and loyalty programs work

  • The consumer purchases a product or service.
  • They are invited to register online to join a loyalty/reward scheme.
  • They accumulate points through purchasing - or other actions - which can be redeemed for rewards or entries to prize draws.
  • The consumer receives relevant ongoing communications and/or special offers based on their purchase history.
  • You log on to the Touchpoint Interactive Marketing Platform to view detailed information on the purchasing behaviour of your consumers - you can make beneficial changes to your strategy based on this information if required.

Platform features

  • Loyalty program microsite (for registrations, logins, update details, request forgotten passwords)
  • Points accounting
  • Integrated rewards catalogues
  • Points integration with shopping carts, catalogues, auctions, coupons and prize draws
  • ‘Look-up’ tools for points balances or balance inclusion in SMS, email and web
  • Integration with Point of Sale (PoS) systems
  • Accumulate points from in store purchases (PoS), sales promotions, redeeming unique codes, interacting online and completing surveys

Ways you can use loyalty programs


Loyalty and reward programs can be implemented in a huge variety of ways, to serve many different purposes. Below are some ideas:
  • Earn points to receive discounts
  • Swipe cards in-store for points
  • The more purchases the more points received
  • Build clubs or communities
  • Points equal chances to win
  • Rewards are codes that unlock online content
  • Sales team incentive schemes
  • Develop loyalty around a brand