Promotional marketing

Increase customer retention, acquisition and sales with one of the oldest and most effective marketing tactics around: promotional marketing.

When you choose to execute and manage promotions with Touchpoint, you can cost effectively run your campaigns via various channels then track, change or enhance them as they run to improve results and performance. You’ll enjoy easier implementation, higher response rates and quicker offer redemption.

Why choose Touchpoint promotions?

Touchpoint promotional marketing helps you:

  • Deliver more sophisticated sales promotions
  • Reduce the complexity involved in integrating and managing sales promotions across different channels
  • Achieve higher response rates by combining digital channels such as mobile, web and email
  • Remove data entry and handling costs
  • Build permission databases
  • Save costs with automated prize fulfilment

Key features in Touchpoint promotional marketing

Centralised promotion management

  • A single point of management and reporting across multiple channels

Entry management

  • Support for entries received both online and offline
  • Automatic processing of web, email and SMS entries
  • Facilitates redemption of unique codes and barcodes for on-pack promotions
  • Flexible entry rules and logic
  • Tracking of entries and participation in promotions
  • Inbuilt fraud prevention

Prize management and fulfillment

  • Easy management and tracking of promotion prizes
  • The ability to set up flexible prize allocation rules
  • Automatic delivery of prizes via internet or external mail houses

Sales promotion automation

  • Schedule when sales promotions are to open and close
  • Send automatic notifications to winners and entrants
  • Schedule automatic follow-up communications and interactions with participants across multiple channels

Data management

  • Provides a single view of consumers and participants across all channels
  • Records a history of promotion entries and consumer behaviour

Analysis and reporting

  • Real time reporting and analysis
  • View entries/sales by time-of-day, day-of-week, product group, store or media spend
  • Easily test and report on different offers
  • Track coupon redemption from both online and offline channels