Customer feedback and surveys

Don’t talk at your consumers. Talk with them.

Touchpoint customer feedback and survey solutions give you valuable insights and feedback as your customers engage in true two-way conversation with your brand.

Quickly develop and deploy online surveys with Touchpoint to gain customer opinion, test new ideas, see if new products hit the mark, the list goes on. You can see the responses in real time and an aggregated reporting system enables fast and easy analysis.

What’s in it for you

• Improved customer retention
• Leads and sales opportunities
• Consumer insights
• Increased engagement
• Reduced customer churn

How it works

• The consumer is invited to participate in a survey (usually via email though it can be by mobile, direct mail or a website).
• They then follow a web link to access the online survey and answer a series of questions (these may include qualifying questions).
• You use the Touchpoint Interactive Marketing Platform to see the results.

Platform features

• Simple interface to create surveys
• Customisable design and layout
• Support for single and multiple page surveys
• Support for different question types
• Support for images within survey questions
• Conditional Branching Logic
• Real time analysis and reporting on surveys including trend and crosstab reports
• Results downloadable to Excel spreadsheets

Ways you can use this solution

Feedback and surveys can be tailored to target any group of consumers and can relate to any product, service or event. Surveys are good for:

Case study - Mercury Energy

Mercury Energy used Touchpoint technology to gather feedback from customers at key ‘moment of truth’ stages - giving them better insight into what their consumers wanted from them.

Solutions

• Overview
• Email marketing
• Mobile marketing
• Multichannel marketing
• Promotional marketing
• Txt4info
• Lead generation and management
• Triggered marketing programs
• Customer service marketing
• Customer feedback and surveys
• Marketing websites
• Reward and loyalty programs
• Ecommerce and payments