Multichannel marketing

Get more eyes on your brand - and discover how to convert looking to interacting.

With consumers now looking at, reading, watching, and engaging with brands in so many different places, multichannel marketing has emerged as a powerful strategy for customer development and relationship management.

Touchpoint provides an integrated suite of multichannel marketing solutions that not only help you distribute your marketing messages through different channels, but also allow you to manage campaigns and promotions while maintaining a single view of the consumer.

How does a single view benefit you? Because by capturing information about your consumers and how they interact with your campaign in one place, you get a holistic view of your entire campaign - letting you better analyse its performance and results, as well as your return on marketing spend.

Unlike other single channel providers, Touchpoint doesn’t require integration between products, suppliers or vendors in order to execute a campaign that interacts with your consumers across web, email, SMS and multimedia messaging (MMS). We also provide support for offline channels such as mail and telemarketing.

What’s in it for you

• Use various channels such as email, mobile, web, direct mail and phone in any sequence or combination
• See a single view of your consumer across multiple channels
• Measure and increase campaign ROI
• Gain real time access to data, campaign response and results
• Integrate campaigns across multiple touch points
• Shorten campaign cycle times
• Capture customer attention and increase responsiveness
• Retain a record of results from previous campaigns
• Segment customers by demographics, values and behaviour

Case study - Txt2Taste

In launching Maggi Noodle Temptations, Nestle wanted to do more than simply educate potential purchasers about a new noodle offering. They believed that placing samples in-home would help to close gaps in the buying cycle. With Touchpoint’s help, txt2taste was launched, introducing television audiences to text response advertising, utilising multiple channels more effectively than ever and achieving sampling goals in 2 weeks.

Solutions

• Overview
• Email marketing
• Mobile marketing
• Multichannel marketing
• Promotional marketing
• Txt4info
• Lead generation and management
• Triggered marketing programs
• Customer service marketing
• Customer feedback and surveys
• Marketing websites
• Reward and loyalty programs
• Ecommerce and payments