Mobile marketing

Put your message right in your consumer’s hand with mobile marketing

Touchpoint’s mobile marketing solution lets you extend your marketing messages into the mobile space and reach consumers on the move. No matter where your consumers are - at work, at home, on the bus or out on the town - you can stay in touch easily and cost efficiently.

Mobile phones have saturated the market to outnumber home computers and analogue phone lines. And SMS/txt messaging has become a key channel for getting marketing messages ‘out there’. With Touchpoint’s easy-to-use system, you’ve got ongoing opportunities for two-way engagement with SMS/txt response.

What's in it for you

• The potential to communicate with consumers anytime, anywhere
• Increased sales and loyalty
• Rapid communication with your market
• Ongoing chances to convert your prospects to customers
• The potential to integrate SMS/ txt into ongoing campaigns
• Opportunities to build mobile databases
• The ability to instantly respond to consumers at the time they express interest in your brand
• The means to easily personalise messages

How mobile marketing works

• The consumer sees an advertisement or promotion.
• They use their mobile phone to opt in.
• You send them regular, targeted and relevant communications.
• You use the Touchpoint Interactive Marketing Platform to monitor your campaign’s performance - seeing which media, message or time slots produce the most responses - and make any necessary changes.

Platform features

• Real time monitoring and reporting on campaigns
• Easy personalisation of messages
• Targeting for messages based on profile and behavioural data
• Triggered, recurring and one-off mobile campaigns
• Automated permission management (unsubscribe/subscribe)

Ways you can use this solution

Use mobile marketing to keep in touch with consumers for any or all of the following reasons:

Case study - MTV/Nickelodeon

Exciting today’s savvy audiences is more about being remarkable than about advertising exposure. To better engage their markets, MTV and Nickelodeon wanted to promote interactive text competitions. Their goal was to run multiple campaigns every week, though time and cost constraints meant campaign setup and management had to remain in-house.

Solutions

• Overview
• Email marketing
• Mobile marketing
• Multichannel marketing
• Promotional marketing
• Txt4info
• Lead generation and management
• Triggered marketing programs
• Customer service marketing
• Customer feedback and surveys
• Marketing websites
• Reward and loyalty programs
• Ecommerce and payments