Marketing websites

Deliver the right message to consumers through personalised mini websites (microsites).

With the information stored in your marketing database you can create marketing websites and landing pages with content tailored to the individual. Consumers access these microsites and landing pages through personalised web addresses or unique codes. They can then be welcomed by name, view personalised offers or encounter other specific information that demonstrates your understanding of their needs. By integrating Touchpoint marketing websites with behavioral data you can even tailor content to consumers based on their previous responses, behaviour or website visits. 

What’s in it for you

ASB Bank - iwantahome.co.nz

• Improve conversion and response rates
• Deepen relationships with customers
• Capture consumer preferences and profiles
• Build prospect and customer databases
• A way for you to qualify prospects
• Offer customers self-service applications
• Communicate targeted and controlled information/content to customers
• Increase customer engagement

How marketing websites work

By providing customers with the ability to update their details and preferences online, you can then develop online campaigns personalised for each customer.

• The consumer receives direct marketing (email/mail/txt/SMS ) with a personalised code or URL (e.g. joebloggs.somebrand.com)
• They go online to enter their unique code or URL and unlock personalised content or offers that are relevant and targeted to them (including copy, images, video, etc)
• You use the Touchpoint Interactive Marketing Platform to monitor your campaign’s performance and view reports on a range of information such as who has opened emails, how many people clicked-through and when.

Marketing websites have optional additional security features available through password protection or a login process to confirm the identity of the individual.

Platform features

• Registration, update profile,unsubscribe, login, forgotten password
• Tracking of consumers across channels (web, email, mobile, mail)
• Dynamic content generation
• Dynamic landing pages
• Personalised URLs (e.g. johnsmith.yourbrand.com)

Ways you can use marketing websites

• Create microsites to support campaigns and promotions
• Generate customer portals and self-service applications
• Create dynamic landing pages for search and online media
• Improve responses from direct mail campaigns
• Allow customers to manage their own preferences and permissions

Case study – adiRun

adidas was looking for something different to convince customers that they genuinely understood the emotional and physical commitment required to be a runner. In creating adiRun.co.nz – an online portal for runners and an adidas world-first – the sportswear giant’s sales leapt 12 percent. Getting there required a smart combination of interactive marketing technologies to inspire participation and grow a community of like-minded individuals.

Solutions

• Overview
• Email marketing
• Mobile marketing
• Multichannel marketing
• Promotional marketing
• Txt4info
• Lead generation and management
• Triggered marketing programs
• Customer service marketing
• Customer feedback and surveys
• Marketing websites
• Reward and loyalty programs
• Ecommerce and payments