Lead generation and management

Any business can ask questions about consumers - the trick is to get consumers asking questions about your business.

Touchpoint’s lead generation solution integrates the full spectrum of online and offline media channels; including email, mobile, online, direct mail, traditional advertising channels, call centres, events, and internal and supplier channels.

Coupled with the right messaging and channel mix, lead generation can ensure you stimulate demand and identify sales leads. These leads can then be qualified and guided into the sales funnel and over time, you’ll develop stronger consumer interest in your brand.

What’s in it for you

• Increased sales
• The ability to build prospect and customer databases
• A way for you to qualify prospects
• The means to measure how well your activity / promotion is going
• Better understanding of your USPs for stronger customer conversion
• You can stay in touch with your customers and monitor them throughout the sales cycle

How it works

• The consumer responds to advertising that invites them to register their interest online or via mobile
• They then receive triggered follow-up communications over the duration of the campaign aimed at converting initial interest into sales or other conversion

Throughout this process, you can access the Touchpoint Interactive Marketing Platform and observe the effect your activities are having on your consumers and prospects, making changes if the returns you’re seeing aren’t up to scratch.

Platform features

• Lead tracking (back to source media)
• Initial response capture via online or SMS
• Automated triggering of follow-up communications
• Reporting to show the status of leads in the sales funnel
• Automatic distribution of leads to sales teams and conversion tracking

Ways you can use this solution

Case study - Turners Auctions

Turners Auctions sells more cars than anyone else in New Zealand. The problem was, people weren’t aware of this fact! Turners, Touchpoint and Turners’ agency, Brave New World, came together to produce an integrated solution that enabled consumers to make sales-based valuations using sales data from Turners. This was a New Zealand first, and the results exceeded all expectations.

Solutions

• Overview
• Email marketing
• Mobile marketing
• Multichannel marketing
• Promotional marketing
• Txt4info
• Lead generation and management
• Triggered marketing programs
• Customer service marketing
• Customer feedback and surveys
• Marketing websites
• Reward and loyalty programs
• Ecommerce and payments