Email marketing

Stop emailing consumers and start marketing to them

Touchpoint’s email marketing goes beyond simple email ‘batch and blast’, giving you the power to shift the internet from a passive publishing medium to a strong marketing channel that engages customers, builds valuable relationships and improves your ROI.

Integrating email marketing with Touchpoint’s reporting and automation tools lets you deploy email campaigns and quickly access important information. Find out who clicked through, where they went, what interested them, who they forwarded the email to and if anyone unsubscribed.

What's in it for you

Create your own messages using templates
and the inbuilt visual editor

• Increased sales and loyalty
• Quicker communication with your market
• Ongoing opportunities to convert your prospects to customers
• The ability to build email and mobile permission databases
• Increased website traffic
• The ability to build and manage marketing databases
• The means to easily create and personalise emails

How email marketing works

• The consumer joins an email database (housed in the Touchpoint Interactive Marketing Platform) and opts in to receive email communications.
  
• They receive email newsletters, offers and information based on what they’ve told you - like their purchase history, demographical information or preferences.
  
• You use the Touchpoint Interactive Marketing Platform to view and amend your database and track your campaign’s performance.
  

Platform features

View realtime reports and track all resulting interactions

• Real time monitoring and reporting on campaigns
• Tracking for email delivery, opens, click-throughs, forwards, unsubscribes, new subscriptions and updates to profiles
• WYSIWYG content editing
• Support for email templates and attachments
• Easy email personalisation and conditional content creation tools
• Advanced message deliverability and email authentication technology
• Targeting for messages based on profile and behavioural data
• Triggered, recurring and one-off email campaigns
• Automated permission management (unsubscribe/subscribe)

Solutions

• Overview
• Email marketing
• Mobile marketing
• Multichannel marketing
• Promotional marketing
• Txt4info
• Lead generation and management
• Triggered marketing programs
• Customer service marketing
• Customer feedback and surveys
• Marketing websites
• Reward and loyalty programs
• Ecommerce and payments