Customer service marketing

Practice good customer service and gain the loyalty of consumers by giving them the information they need.

Touchpoint’s service messaging lets you provide your customers or prospects with email notifications, mobile updates, and other service-related messages. Service messaging can be used to provide service reminders, account alerts, notifications and account statements - any information the consumer requires about your product or service.

And because you’re providing information they want and need, you’re building strong relationships and loyalty with every message.

What’s in it for you

• Increased customer retention
• Opportunities to build customer loyalty
• Improved customer satisfaction

How customer service marketing works

• Consumers register for service messaging on your website or by receiving an invitation to register via other media.
• The consumer decides what email notifications and/or mobile updates they wish to receive.
• You send the consumer automated timely notifications when relevant messages need to be communicated.

Platform features

• Dynamic content
• Messages triggered from your internal systems
• Integrated response handling
• Support for multiple channels
• Permission management

How you can use customer service marketing

Service messages can involve any information that your customers may find helpful. Examples include:

Case study - Auckland Regional Council’s Text Updates for Service Delays

With no existing real time delay notification system in place and ongoing rail network upgrades progressing, the ARC identified text messaging as the ideal mechanism to communicate passenger information to help rail commuters better plan their travel.

Solutions

• Overview
• Email marketing
• Mobile marketing
• Multichannel marketing
• Promotional marketing
• Txt4info
• Lead generation and management
• Triggered marketing programs
• Customer service marketing
• Customer feedback and surveys
• Marketing websites
• Reward and loyalty programs
• Ecommerce and payments