Website Management

Many companies have invested heavily into websites as a key part of their marketing strategy. Unfortunately, most websites serve as little more than a static brochure that is rarely seen by customers or prospects.

By providing you with tools to integrate your website into online and offline campaigns and promotions, Touchpoint lets you unlock the potential of online customer interactions and relationships.

In addition to standard content management, Touchpoint Website Management lets you closely integrate your website with email marketing, online and offline promotions and customer service functions. It also provides a key point for collecting data and campaign response.

Benefits

• Integrate web into the marketing mix
• Integrate with campaign, sales promotion and database management tools
• Pull customers back to your website using email marketing
• Customers can manage and update their own details
• Save costs through automated data capture
• No need for any internal IT resources
• Inexpensive – rented software solution
• 24/7 technical support

Product screenshots

Key Features

Lead Generation Subscribe forms Request forms Tell-a-Friend & E-cards Integrated Communications Email offers & communications Email newsletters Direct mail with online response Automated response emails & programmes Content Management Integrated authoring environment WYSIWYG Editor Template-based publishing Version control Interactive Experiences Quizzes Polls & voting Competitions

Data Capture Web response forms Surveys Tracking of campaigns Customer Service Service request forms Customer and partner portals Login & security Loyalty & reward programmes Online Transactions Ordering Credit card payments Trackable coupons

Your Next Step: Learn more about
Content Management
Surveys
Web Response Forms
Online Security Management
Email Marketing