Sales Promotion Management

Sales promotions have long been used tactically to increase customer retention, acquisition and sales. Managing these promotions with Touchpoint Sales Promotion Management enables you to cost effectively run your campaigns via various channels, then track, change or enhance them as they run. With Touchpoint you’ll enjoy easier implementation, higher response and quicker offer redemption.

Benefits

• Deliver more sophisticated promotions
• Simplify complexity in integrating and managing promotions across multiple channels
• Achieve higher response rates through integration of new channels such as mobile, web and email
• Remove data entry and handling costs
• Build permission databases
• Save costs with automated prize fulfilment
• Simplify complexity in integrating and managing promotions across multiple channels

Product screenshots

Key Features

Centralised Promotion Management Single point of management & reporting across multiple channels Integrate with email & SMS messaging for cost effective follow-up communications Entry Management Support online and offline promotion entries Automate web, email & SMS entry processing Define flexible entry rules and logic Tracks entries & participation across multiple channels Unique code redemption processing for on-pack promotions Inbuilt fraud prevention Prize Management & Fulfilment Easily manage & track promotion prizes Setup flexible prize allocation rules Integrated prize fulfilment features Automate delivery of prizes via internet or external mail house

Promotion Automation Schedule open/close of promotions Automate notification of winners and entry responses Choreograph automated follow-up communications and interactions across multiple channels Data Management Single view of customers across all channels Maintains history of promotion entries against customers Analysis & Reporting Realtime reporting & analysis View entries/sales by time-of-day, day-of-week, product group, store or media spend Easily test and report on different offers Online/Offline tracking of coupon redemption

Your Next Step: Learn more about
Competitions
Polls & Voting
Trackable Coupons
Web Response Forms
Mobile Media Response